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Articles · Rebeauty Atlas

SPT ECO AI SCI

BR Brian James Curry

Zero-Knob Bayesian MMM: I Taught a Neural Network to Configure Marketing Models — and Built the…

What happens when a machine learns the expertise that made marketing measurement a consulting business — with working code, real…

Aug 04, 2026 · 10 min read · 4 claps #marketing-mix-modeling #bayesian-statistics #brian-curry

Zero-Knob Bayesian MMM: I Taught a Neural Network to Configure Marketing Models — and Built the…

SPT ECO MDA

BR Brian James Curry

Learn While You Earn: Media Allocation as a Bandit Problem

Part four of a series on digital media optimization. The first three parts optimized spend assuming you know the response curves. You don’t…

Jul 01, 2026 · 10 min read · 1 claps #brian-curry #marketing-optimization #data-scientist

Learn While You Earn: Media Allocation as a Bandit Problem

SPT ECO HUM AI MDA

BR Brian James Curry

The Direction of Money: Information-Theoretic Causality for Media Measurement

Part two of a series on digital media optimization. Before you fit a single regression, transfer entropy can tell you which channels…

Jun 30, 2026 · 11 min read · 2 claps #marketing-optimization #machine-learning #brian-curry

The Direction of Money: Information-Theoretic Causality for Media Measurement

SPT ECO SCI MDA

BR Brian James Curry

The Mathematics of Digital Media Optimization: From Response Curves to Constrained Budget…

A deep technical walkthrough of the models, math, and code that move you from “how much did each channel drive?” to “where should the next…

Jun 29, 2026 · 15 min read · 7 claps #brian-curry #data-scientist #marketing-optimization

The Mathematics of Digital Media Optimization: From Response Curves to Constrained Budget…

AI SPT ECO SCI

BR Brian James Curry

Job Posting Autopsy — The Org Chart Edition: What a Properly Staffed AI Engineering and Applied…

Series: Weekly Data Science Job Posting Review

Jun 21, 2026 · 28 min read · 1 claps #brian-curry #artificial-intelligence #applied-science

Job Posting Autopsy — The Org Chart Edition: What a Properly Staffed AI Engineering and Applied…

AI ART SPT SCI

BR Brian James Curry

The Thermodynamic Renormalization Machine — Beyond LLMs

A physics-grounded, post-autoregressive architecture — design, math, code, and an honest path to build it

May 30, 2026 · 15 min read · 20 claps #brian-curry #artificial-intelligence #quantum-computing

The Thermodynamic Renormalization Machine — Beyond LLMs

AI SPT HUM SCI

BR Brian James Curry

Harness Validation on Synthetic Data: What the Modeling Ladder Actually Produces

Part 3 of the corn forecasting series — running the full pipeline against a synthetic data generating process where ground truth is known…

May 22, 2026 · 10 min read · 0 claps #agriculture #data-science #commodities

Harness Validation on Synthetic Data: What the Modeling Ladder Actually Produces

AI SPT SCI

BR Brian James Curry

Decision-Grade Uncertainty: Conformal Prediction, Calibration, and Ensembling the Modeling Ladder

Why the layer above the modeling ladder is where senior modeling practice actually lives — and how to build it honestly.

May 21, 2026 · 10 min read · 0 claps #brian-curry #data-science #commodities

Decision-Grade Uncertainty: Conformal Prediction, Calibration, and Ensembling the Modeling Ladder

SPT AI SCI

BR Brian James Curry

Forecasting Corn Futures: A Modeling Ladder for the Foundation-Model Era

Why the modeling ladder remains essential — and what the AI-enabled version looks like.

May 21, 2026 · 9 min read · 0 claps #brian-curry #data-science #kansas-city

Forecasting Corn Futures: A Modeling Ladder for the Foundation-Model Era

SPT AI TCH SCI

BR Brian James Curry

MeaningFlow: Finding What Your Content Is Missing

An open-source framework for semantic coverage gap analysis.

Apr 12, 2026 · 4 min read · 3 claps #knowledge-engineering #brian-curry #data-science

MeaningFlow: Finding What Your Content Is Missing

AI ART SPT TCH SCI

BR Brian James Curry

Building a Knowledge Engineering System: An Engineering Guide

Architecture decisions, data pipelines, and production patterns for teams building their first knowledge layer.

Apr 12, 2026 · 19 min read · 1 claps #knowledge-engineering #knowledge-graph #data-science

Building a Knowledge Engineering System: An Engineering Guide

AI SPT TCH SCI

BR Brian James Curry

Knowledge Engineering for Search and Content: A Practical Guide

How modern content platforms turn messy human language into structured understanding — and the open-source frameworks I’ve built to do it…

Apr 10, 2026 · 17 min read · 3 claps #knowledge-engineering #nlp #data-science

Knowledge Engineering for Search and Content: A Practical Guide

AI SPT ECO MKT SCI

BR Brian James Curry

Stop Wasting Marketing Budget on Correlation: A Technical Guide to Causal Simulation with…

From correlation traps to counterfactual insights — a deep dive into causal inference for marketing analytics

Jan 17, 2026 · 17 min read · 70 claps #causal-inference #causal-data-science #artificial-intelligence

Stop Wasting Marketing Budget on Correlation: A Technical Guide to Causal Simulation with…

AI SPT ECO MKT

BR Brian James Curry

Stop Measuring Correlations. Start Proving Causation.

Why your marketing analytics is probably lying to you — and how to fix it.

Jan 10, 2026 · 2 min read · 51 claps #casual-inference #marketing #media-mix-modeling