#customer-data-platform

The Context You’re Missing: Why Identity Resolution Is Marketing’s Center of Gravity

I spent the last two days reading through Scott Brinker and Frans Riemersma’s State of Martech 2026 report. All 112 pages. The…

E-Commerce Product Scraping Services for Etsy and Handmade Marketplace Data

The rapid growth of online marketplaces has created exciting opportunities for businesses of every size. Among these platforms, Etsy has…

Customer Data Platforms Depend on Relationship-Aware Identity

Customer identity is a relationship problem.

Databricks, Adobe, and a Tug-of-War Over LiveRamp: Three Signals, One Direction

A few big-punch announcements landed close together over the past two weeks. On their own they read as separate news. Read together, they…

Modernizing customer intelligence with Databricks CustomerLake

Why the future of customer intelligence depends on connecting trusted data, AI, and activation

Most Brands Don’t Have a Segmentation Problem — They Have a Category Problem

The problem is that “customer segmentation tool” is a label slapped on three completely different categories of software

From Insights to Impact: How Advanced Analytics Is Powering the Next Era of Marketing Intelligence

Marketing today is no longer about collecting more data. Most businesses already have data coming from CRM systems, websites, email…

The Future of AI-Driven Customer Data Platforms

Modern Customer Data Platform (CDP) solutions are emerging as indispensable technologies that help businesses unify customer data, improve…

Best Customer Data Platforms Transforming Digital Marketing

Modern Customer Data Platform (CDP) solutions serve as integrated software systems that unify, manage, and orchestrate customer data…

Preparing Your Organization Before Implementing a CDP EP2

As organizations become more data-driven, many businesses are investing in a Customer Data Platform to unify customer information, improve…

Why Are Customer Data Platforms Essential for AI-Driven Marketing?

A customer data platform is essential for AI-driven marketing because AI is only as good as the data feeding it — and most marketing data…

10 Ways a Customer Data Platform Unlocks Personalization at Scale in 2027

Seventy-three percent of customers now say companies treat them as a unique individual — up from 39% just one year earlier [Salesforce…

Resulticks wins at Singapore Business Review Technology Excellence Awards 2026

RESULTICKS awarded the Best Innovative Technology at the Singapore Business Review Technology Excellence Awards 2026 across two categories

What is a CRM? Your Guide to Customer Relationship Management

What is Customer Relationship Management (CRM)? It’s a system that helps businesses manage all their interactions with both current and…

The standalone data tool is dying. Data activation consolidation is rewriting the stack.

Every major data company is racing to own the full loop — and independent tools are running out of runway.

Customer Data Platforms for E-Commerce: A Practical Guide to Choosing the Right CDP

Personalization is no longer a competitive advantage — it’s a baseline expectation. McKinsey’s research shows that 71% of consumers expect…

The Future of Ecommerce Analytics Platforms: From Data Tracking to Revenue Intelligence

Forty-seven percent of marketing spend is wasted. That’s not a rounding error — it’s $66 billion a year in ad dollars that ecommerce brands…

Why AI in CRM Fails Without a Warehouse-First Architecture

Rebuilding CRM as a Probabilistic Control System Instead of a Campaign Engine

What I Learned Preparing for a Solutions Engineer Interview at a Customer Data Platform

I recently interviewed for a Solutions Engineer role at a customer data platform. As a Customer Success Engineer at an early-stage startup…

The Data 360 Advantage: Transforming CX With Unified Customer Data Foundation

Introduction Every business today is drowning in customer data but lacks a clear understanding of its customers. As data lives in multiple…

Is Your Customer Personalization Broken: The Good News Is You Can Get It Right With CDP

Every brand today claims to offer personalized experiences. “We know our customers,” they say.

How Customer Data Platforms are Reshaping the Future of Jewellery Industry

The jewellery business thrives on emotion, elegance, and trust.

Beyond Vector Databases: How Identity Resolution Powers the Future of Customer-Centric AI

The rapid evolution of embedding technologies has fundamentally transformed how developers build AI applications. What was once the…

Treasure Data CDP: A Comprehensive Guide

Treasure Data is a leading Enterprise Customer Data Platform (CDP) that helps organizations collect, unify, analyze, and activate customer…

Omnichannel Analytics Guide for SaaS Companies

Webmaxy eGrowth: Best Customer Data Platform(CDP) with Shopify Integration

Do you remember the last time when you purchased something online? You might have done a lot of research before you made the final purchase…

Customer Data Platforms — The guide for 2022

The last year might have been awful in so many ways from start to finish but things finally seem to be looking up in 2021. For starters…

Changing the future with innovative Penser.io platform

Processing, provisioning and storing voluminous structured and unstructured data.