ECO HUM MDA TCH MA MANABU TANAKA Decoding Innovation Through the Desire Matrix In my previous post, I introduced a paper from the Graduate School of System Design and Management at Keio University. To recap: a study…
ECO SCI MA MANABU TANAKA How the Desire Matrix Explains the Spread of Innovation In the previous post, I used Valentine’s Day chocolate as a case study to introduce a hypothesis about how innovation spreads. This time…