TCH MDA LIF AB Abhijit C Pathak SSAI Reimagined on Google Cloud: Designing a per-user streaming system at scale Server-Side Ad Insertion (SSAI) has evolved significantly over the past decade. Traditional SSAI systems focused on stitching ads into a…
HUM MDA GEN TCH ST Stefan Kaiser · Zattoo’s Tech Blog SSAI as an encoding challenge? Learnings from 10 years SSAI on live linear signals.
AK Akash Saxena · JioHotstar Demuxed 2025 Talk — Server Guided Ad Insertion (SGAI) Learn about how we built Server Guided Ad Insertion (SGAI) to service millions of concurrent customers.
MDA SCI TCH EY Eyevinn Technology Open source SGAI proxy proof-of-concept available as a service This blog outlines how you can quickly get started testing and evaluating Server-Guided Ad-Insertion (SGAI) without having to modify your…
