#earned-media

Esprigh, Explained

What a viral TikTok joke about Sprite taught me about earned media and knowing your audience

Título: Minha Experiência com o Earnne - Aplicativo Pra Ganhar Dinheiro Fácil

When FIFA Tried to Hide a Logo and Accidentally Made It Famous

Here’s a fun one from the World Cup: FIFA spent months and millions making sure no unofficial brand could sneak into a stadium. Then a…

How to Make Sure Your Brand Shows Up When an AI Answers Your Customer’s Question

There’s a moment happening billions of times a day that most brand marketers aren’t thinking about. A potential customer — someone who…

How to Do PR in the Age of AI Search: A Founder’s Playbook

Here’s the PR playbook I’d run today if I were starting from zero.

Earned Media Has a New Job. It Is Building Authority for Machines, Not Just Audiences.

Earned media has always had a straightforward value proposition. Get your brand covered in credible publications, reach the audiences those…

Digital PR Is Now an SEO and AI Visibility Requirement

Earned media has quietly become the most important variable in whether AI systems recommend your brand. Here is what that shift actually…

AI search: Rankings are out. Earned visibility is in.

You must matter, in order to matter in AI search

AI Is Changing What PR Actually Means. And the Data Is Incredible.

Do People Pay to Be Featured in Forbes? (What It Really Costs and Smarter Alternatives)

Is It Better to Be Published or Quoted?

P.T. Barnum, the iconic 19th century showman liked to say: “All publicity is good publicity.”

O que o Mercado Pago ganhou com o ‘silêncio’ de Anitta?

Campanha “Anitta Parada” ressaltou o poder da repercussão espontânea e a importância de acompanhar a conversação para identificar…

What is Online Media Coverage? A Modern Guide for Brands and Individuals

”How I Earned $547/Day with This Simple App”

It starts off like any typical success story — then takes a dark, unexpected turn.

Meet Your Customers Where They Are: Don’t Let Poor Marketing or Planning Let Them Slip Through the…

In today’s competitive digital landscape, understanding and addressing your audience’s needs at every stage of the marketing funnel is more…

Earned Media Marketing Roundup

Happy Friday and welcome to the Earned Media Marketing roundup, my fortnightly speed-read through some articles that anyone in social…