MKT VE Vejay Anand HIDDEN NUGGETS — FASTRACK — Hands — His and Her Story The fundamental problem of the watch category while creating a TV spot is the sheer size of it. It is small.
MKT VE Vejay Anand ICONIC ADS: Fastrack: Come Out of the Closet Fastrack was creating more than just a buzz through its advertising. They were not preachy but spoke in a language which the youth spoke…
VE Vejay Anand HIDDEN NUGGETS: Fastrack — Bikers Don’t Cry Around 2005, John Abraham had come on board as the brand ambassador for Fastrack Sunglasses. The penetration of sunglasses in India was…