ECO MKT HUM AI SCI TH Thumbtack Data Science Team · Life @ Thumbtack From Outsourced to In House: Scaling Market-Based Testing at Thumbtack Last year, Thumbtack’s Marketing Data Science (DS) team set an ambitious goal: bring all testing fully in-house. Historically, the team had…
ECO AN Anne-Claire Martial · The Qonto Way Getting the best of both worlds in marketing incrementality tests: rapid testing and trusted… Marketing Measurement series: combining Meta Conversion Lift tests with in-house geo-based tests
