ECO SPT TA Tannu Saini Apps Running on Incent Walls: A Hidden Risk for Advertisers Imagine that you onboard affiliates to market your newly launched app. They commit performance, and you start seeing thousands of new…
ECO MKT TCH TA Tannu Saini How Fraudsters Manipulate App Installs and What Marketers Can Do About It? Mobile apps are big business and the same is apparent through the significant advertising budgets dedicated to increasing app installs. In…
