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MKT ECO

SI Siebert Looije

Marketing Triangulation

May 18, 2026

May 18, 2026 · 4 min read · 0 claps #marketing #martech #digital-marketing

MKT

PR Prince Pandey

Cross-Platform Attribution: Why Meta and Google Numbers Never Match

The unified measurement framework that saved my client $12K/month in wasted spend — and why your “best performing” channel might be your…

May 15, 2026 · 11 min read · 50 claps paywalled #attribution #meta-ads #google-ads

Cross-Platform Attribution: Why Meta and Google Numbers Never Match

ECO AI SCI

TH Thomas Trainor-Gilham

Geo-Holdout vs Geo-Pulse Up: Choosing the Right Incrementality Test

Both methodologies are valid. The choice between them is a decision about what question you actually need answered, and getting it wrong is…

Apr 20, 2026 · 3 min read · 0 claps #incrementality-testing #causal-inference #mixed-marketing-modelling

Geo-Holdout vs Geo-Pulse Up: Choosing the Right Incrementality Test

AI SCI

AM Amy T.

When Incrementality Is Fundamentally Unidentifiable

Why even state-of-the-art Bayesian models cannot save you from bad data topology

Jan 18, 2026 · 5 min read · 0 claps #causal-inference #incrementality-testing #bayesian-statistics

When Incrementality Is Fundamentally Unidentifiable

ECO AI SCI

AM Amy T.

Precision Influence: Mastering Uplift Modeling and Heterogeneous Treatment Effects (HTE)

Moving beyond “Does it work?” to “Who does it work for?” using Causal ML

Jan 06, 2026 · 7 min read · 5 claps #causal-inference #data-science #business-strategy

Precision Influence: Mastering Uplift Modeling and Heterogeneous Treatment Effects (HTE)

MKT ECO SCI

KA Katherine Ruppert Leduc

Incrementality Testing Next Steps

Read tests in absolute terms; Respond relative to other tests

Nov 10, 2025 · 3 min read · 0 claps #performance-marketing #incrementality-testing #media-mix-modeling

MKT ECO

CA Cassandra

Why Attribution Misleads your Budget Decisions — a Quantitative analysis on a real case study

Date: October 23, 2025

Oct 30, 2025 · 6 min read · 2 claps #marketing-mix-modeling #attribution #marketing-measurement

Why Attribution Misleads your Budget Decisions — a Quantitative analysis on a real case study

TCH ECO MKT

AH Ahmed Amin Saleh

Beyond the Basics: Advanced Measurement for Informed Marketing Decisions

Introduction

Jan 24, 2024 · 2 min read · 0 claps #data-driven-marketing #incrementality-testing #marketing-mix-modeling