MDA SPR LIF AN Andreas Holmer · WorkMatters Rethinking Research, Purposeful Reading, and Collective Meritocracy [Week 44, 2023] How to uncover customer value by focusing on what rather than the how, and other insights.
HUM DSN TCH LI Lindsay Branston · Arnold Clark Learning from others: latent needs, active needs and why they both matter “Wow. I never knew I needed this, and now I can’t live without it.” That’s a customer’s reaction when you’ve met their latent need.
