MDA MKT TA Tannu Saini 15% of Ad Impressions were Exceeding Frequency Capping: Here’s How We Fixed It in a CTV Campaign Your ads are getting delivered, but to a limited audience pool.
ECO MKT TA Tannu Saini Are Your Referral Wins as Genuine as They Seem? You feel confident to spend more on these campaigns.
ECO MKT TA Tannu Saini Click Fraud: The Complete Guide for Marketers in 2026 A few years ago, a globally recognised brand cut two-thirds of its annual online advertising budget around $100 million. What happened next…
TA Tannu Saini What is Click to Install Time? Why Advertisers Need to Map this to Detect Mobile Ad Fraud? Bots are becoming sophisticated and more human-like every passing day. And with the emergence of AI, it is becoming a dominant force for…
TA Tannu Saini What is Install Fraud? How to Solve Install Fraud? Advertising platforms optimize for signals — not intent.
