#multifamily

Why Your Next SaaS Hire Should Come From A Leasing Office

Vertical SaaS companies systematically underhire from the industry they serve. We learned that at Plotline the hard way.

Saying No To Eighty Percent Of Customer Requests

The year we tried to please every operator nearly broke the product

Your Elevator Is Trying to Tell You Something

The difference between a $400 fix and a $40,000 replacement? Give you one guess…it’s a missed property inspection.

Why I Keep Hiring Operators Into A Software Company

The best customer success hire we ever made had eight years in leasing and zero in software.

The Best Hire We Made Had Never Worked In Software

She ran fourteen properties across the Carolinas. On her first customer call she outran every PM we had.

Saying No To Eighty Percent Of Customer Requests

Most feature asks from operators are symptoms of a workflow problem the customer cannot see yet.

Why I Stopped Pitching AI To Property Managers

They do not care what the model is. They care whether the work gets done.

The Metric That Matters More Than Occupancy

Why I told a regional VP her 96 percent occupancy was the wrong thing to celebrate.

Scaling Your Real Estate Portfolio: The Strategic Power of Multifamily DSCR Loans

Investments in multifamily real estate remain a primary driver for wealth creation in 2026, offering a unique combination of scalable…

Real Estate Investments: Single Family vs Multi-Family

Deciding between single family vs multi-family investments is a significant step for real estate investors. The choice between these types…

What is Self Directed IRA?

A Self Directed IRA (SDIRA) is an IRA account where you can invest the money in different kinds of assets such as Gold, real estate…

Making Sense of the 2021 Single and Multi-Family Rental Market.

Like just about every aspect of the economy, the single and multifamily rental markets were remarkably challenging in 2020. Renters…

Purchasing 1,200 Multifamily Units On Active Duty With Tim Kelly [Ep. 034]