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You’ve probably heard that understanding your audience is the key to success in music. Yet more often than not you rely on guesses instead…

Jul 02, 2026 · 1 min read · 0 claps #music-marketing #music-analytics #rifify

In the music business, play counts are more than numbers. What matters is understanding where your tracks actually connect with listeners…

Jun 03, 2026 · 1 min read · 0 claps #music-marketing #music-analytics #rifify

While there is much has been discussed about monetization potential of Super fans, too little is being discussed about how to cultivate them

May 27, 2026 · 6 min read · 5 claps #music-business #technology #data-science

What 42 tracks across 6 emerging markets reveal about where music value goes — and who doesn’t see it.

May 25, 2026 · 5 min read · 0 claps #music-data #spotify #streaming-economics

In the music industry, analyzing listener behavior by time of day and days of the week is a practical tool for optimizing releases…

Feb 03, 2026 · 1 min read · 0 claps #music-analytics #music-data #music-marketing

On June 25th 2021, Australian funk/soul group Hiatus Kaiyote released their long-anticipated (and now grammy nominated) third studio album…

Feb 09, 2022 · 3 min read · 0 claps #hiatus-kaiyote #red-room #music