DSN SCI VI Victoria Galloway Copy Experiment #3: What If Oatly Started Selling Almond Drink? Would it expand their influence… or unravel their credibility? Let’s find out.
LIF AI CH Chloe Gee Why Brand Behaviour Is the New Brand Message: Building a Better Brand Reputation Back in my JC days, I used to be an avid coffee drinker to deal with the raging sleep deprivation. Naturally, when plant-based milk shot to…
LIF SOC PR ProVeg International UK court rejects Oatly’s trademarking of ‘Post Milk Generation’ In a legal case that has reignited debate in the UK over how plant-based alternatives are labelled, the UK Court of Appeal has ruled…
LIF NO Nora Benson Lupont The Halo of Plant-Based Milks I love dairy milk alternatives. They’re fun, they’re cool, they taste weird, and they’re a nice change from plain old cow’s milk (which I…
DSN MKT ART ECO MDA KA Kaleb Hunt Oatly: Crafting a Sustainable Brand with Heart and Humor I remember the first time I saw an Oatly ad — it was witty, refreshing, and somehow made me feel connected to something bigger than just a…
HUM LIF OP Opeyemi Zainab Animashaun The Oatly Effect: Why Your Taste Buds Need to Join In Hey Oatly lovers and soon-to-be fans! let’s explore Oatly. But here’s the twist, we are not just exploring, we’re also exploring…