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SCI SOC

The rumored Swatch x Audemars Piguet collaboration has created one of the biggest watch-industry debates of 2026.

May 16, 2026 · 1 min read · 0 claps #swatch #swatch-watches #swatch-group

HUM

Once upon a time, there was this very peculiar watch.

Mar 20, 2026 · 2 min read · 0 claps #storytelling #brand-storytelling #forecasting

The Swatch Group is headquartered at Biel/Bienne, Switzerland, and is one of the world's largest and most influential watch manufacturers…

Nov 05, 2024 · 4 min read · 0 claps paywalled #watches #omega #swatch-group

SCI SOC

In a surprising move, the Swatch Group, renowned for its innovation in the watchmaking industry, recently announced the closure of all…

Mar 29, 2024 · 2 min read · 16 claps #swatch-group #coworking #labor-shortage

With more than $7 billion in annual sales, Swatch Group watch brands have earned themselves the titles of seventh-largest company and…

Feb 02, 2019 · 6 min read · 0 claps #watches #swatch-group #value-your-watch

The mismatched expectations between a candid Tiffany board and a Swatch Group board that overestimated the elasticity of a brand.

Jan 20, 2014 · 9 min read · 1 claps #joint-ventures #swatch-group #tiffany

A watch that is still produced today as it was 48 years ago reveals why and how a market inflation has quietly been orchestrated over the…

Jun 19, 2013 · 9 min read · 3 claps #omega #swatch-group #speedmaster