#ux-strategy

Celebrating 10 Years of Garofalo UX: A Decade of Human-Centered Innovation (2016–2026)

Ten years ago, Garofalo UX was founded with a simple belief:

More Data Is Not More Insight

Your data is bigger than ever, and it still can’t tell you what your users actually think. Here’s why more data doesn’t mean more insight…

Designing for Communities: What Product Design Gets Wrong

The first time I worked on a community-focused product, I thought the challenge was designing a better interface.

D³ Framework: A Maturity Model for AI-Driven UX

AI doesn’t need to be smarter.

결정된 미래 앞에서 내리는 선택의 이유

Google 一次裁掉 100 個設計師,真正的殺手不是 AI,是報告方式

The D³ Maturity Gap: Why Better UX Still Fails

Most products improve usability without improving decision maturity

The Rarest Skill in AI Has Nothing to Do with AI

Eight Months. No Validation. Sound Familiar?

Experience doesn’t make designers faster. It changes where attention goes.

Early in my career, I assumed experienced designers were simply faster.

We’re Testing the Wrong Thing.

Design systems aren’t Figma files. They’re products.

AI vs Professional Design: Which Wins an Enterprise Website Redesign?

In short: AI website builders are excellent for speed and low-stakes pages. For an enterprise redesign, where scale, regulatory compliance…

Your Usability Score says "Good." Your roadmap still isn't done.

What running moderated usability tests on operational dashboards has taught me about the gap between a passing score and a product that…

Papel de UX em uma migração: como o design virou a cola entre negócios e tecnologia

Uma migração muitas vezes começa com um problema técnico. Uma arquitetura antiga, sistemas que já não conversam bem entre si, fluxos…

5 UX mistakes I see in early-stage fintech products

Early-stage fintech products usually start with a strong business idea.

The Agile Trap Designers Fall into: Feeding the Beast

Another lesson from studying UX with Laura Klein.

Quando o design vira linha de produção: como resgatar o valor estratégico de UX

Estratégias práticas para elevar a maturidade de design, embasar decisões e conectar entregas aos resultados de negócio.

UI/UX Studio vs Development Agency: The Trade‑offs Every Founder Should Understand

Choosing between a UI/UX Design Studio and a development agency is not just a vendor decision. It is a product strategy decision.

[에이전트 시대, 왜 ‘사용자 여정(User Journey)’을 넘어 ‘하네스(Harness)’를 설계해야 하는가]

최근 AI 에이전트(AI Agent)의 등장으로 서비스를 다시 설계해야 한다는 논의가 뜨겁습니다.

Stop Blaming Users for Dropping Off. The System Forgot to Ask Who Was Actually Using It.

What a federal wage reporting app taught me about designing for systems that weren’t built with users in mind

UX Is Evolving from Interaction Design to Decision Design

Why AI systems need a new UX maturity model focused on trust, confidence, and decision quality.

Web Design Agency Process: From Concept to Launch

Speaking the Same Language: How to Design Smoothly with Non-Expert Partners

As UI/UX designers, we rarely build digital products in a vacuum. Most of our days are spent collaborating with brilliant partners — like…

UX Isn’t a Support Function — It’s a Maturity Problem

Most teams don’t have weak UX. They have UX positioned too late to matter.

La pastelería no sobrevive solo con buenos pasteleros

De dónde viene esta idea

“No screen, no UX”: a costly assumption in automation

The experience layer doesn’t disappear when the interface does. It moves somewhere with higher stakes, and still has to be designed.

Why Most AI Products Fail at UX — It’s a Maturity Problem

AI isn’t failing because of technology. It’s failing because we’re designing it at the wrong level.

What Is a UX Strategy Roadmap?

What is a UX strategy roadmap? It is a structured plan that connects your business goals to every design decision your team makes — showing…

Why Your Design System Is Slowing Down Your App

We celebrate design systems as the holy grail of efficiency. Yet, looking at the reality in many product teams, we see a different picture…

Day 2: How AI is Changing the SDLC

As part of a discussion on how AI is changing products, I wrote a short thought piece, or perspective, on how AI could fundamentally change…

Most UX Problems Aren’t Design Problems — They’re Maturity Problems

Most teams are solving UX at the wrong level — and that’s why nothing changes.

Why Startups Should Never Skip The Wireframing Stage

Startups often move quickly from idea validation to development to launch products faster. However, skipping the wireframing stage can lead…

6-Step Structure for Successful UX Strategy

In the world of product design, you often hear the phrase “I fight for the user.” That sounds noble. Sounds about right. But the thing is…

Making the Button Bigger Doesn’t Fix the App: A Guide to Real Product Design

Every designer has been there. A sign-up rate drops, users get stuck, and a stakeholder asks: “Can we just make the button bigger?” or “Can…

From Transcripts to Truth: The UX Researcher’s Guide to Organizing Qualitative Data at Scale

You have 32 interview transcripts, 3 Miro boards, 1 Mural board and no memory of what your users said six months ago.

Go Build the Hand

UX Strategy & Futures

Araşdırmanı Necə Strukturlaşdırmalı?

UX/UI Dizayn Prinsiplərinə Əsaslanan Praktik Bələdçi

Most UX Problems Aren’t Design Problems

Most UX problems aren’t design problems. They’re maturity problems.

Stop Decorating the Components. Describe the System.

In the last six months, nearly every major layer of the design-to-agent pipeline has standardized around the same assumption, that the…

“A UX-PM Certification foi uma experiência muito relevante, principalmente por conectar UX a uma…

Parabéns aos 14 profissionais que obtiveram a Certificação Internacional em UX — UX-PM 3 — Liderando UX — na turma remota de maio/2026!

Progressive Disclosure: The UX Strategy Startups Ignore Too Often

Users do not need every option at once. They need the right option at the right moment.

The Hungry User Dilemma: How Your Appetite Became a Dark Pattern’s Conversion Strategy

It was a normal Tuesday evening. I was exhausted, hungry, and craving a spicy roast chicken biryani on Swiggy. The price showed ₹249, which…

You Are Not the User: Why Measuring User Perception Is the Most Underrated Skill in Product Design

If there’s one thing you must continuously measure as a UX / Product Designer, it’s User Perception.

UX Strategy: The Complete Guide for SaaS Products

How they are used is. When teams apply trends on top of broken workflows, they create better-looking interfaces with the same usability…

What feels right, and what feels wrong, to entrust to agentic AI in user research

Avoid insight washout by drawing the boundaries of delegation

AI Without UX Strategy: The Hidden Risks of Moving Too Fast

AI is accelerating how products are built.

Moving from Feature-Driven to Experience-Led Roadmaps

In many organizations, product roadmaps are shaped by a familiar pattern:

Designing for AI Search: UX Strategies for the Zero-Click Era

Search is undergoing one of the most significant transformations since the early days of the internet. For decades, search engines…

“Achei extremamente importante para o meu desenvolvimento profissional e para acertar minha postura…

Parabéns aos 30 profissionais que obtiveram a Certificação Internacional em UX — UX-PM 2 — Executing UX — na turma remota de março de 2026…

“I don’t want the train”: how my toddler taught me about trust in UX

The abstract:

Why Product Teams Need Empathy Loops

Product teams are often built for speed.