tombola brings a ‘pop’ of fun to the streets.

tombola have unveiled the world’s first interactive bubble wrapped billboard, inviting passers-by to indulge in some sensory delight and give it a pop, as part of the “tombola presents…” campaign by Meanwhile.

The idea was created by the Manchester-based agency and produced by Build Hollywood for the one-of-a-kind installation in North London, and follows the TV, VOD and radio campaign launched earlier this month.

Hannah Brotherton, Head of Brand and Demand Generation at tombola, said: “We are absolutely dedicated to bringing a spark of fun to the everyday, the bubble wrap billboard is an example of how we’re bringing this to life creatively across numerous touchpoints.”

Meanwhile Senior Creative Bryn Walters added: “We all know the commute isn’t exactly the most exciting part of our day, so we saw it as an opportunity to create something a bit different and properly fun. Popping bubble wrap on a billboard on your way to work definitely delivers in that respect.”

The poster site was launched Tuesday 26th May and will be live until Saturday 30th May.

tombola appointed Meanwhile in 2024, with debut work “Open for fun” launched later that year, followed by idents for its sponsorship of ITV’s I’m a Celebrity…Get Me Out of Here created in 2025.

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For further details, please call James Cross on 07702 998780 or email james@meanwhile.agency

About Meanwhile

Meanwhile was founded in 2022 by BAFTA-winning former BBC Creative directors James Cross and Tim Jones, along with former Chapter managing director, Al Marchant. The agency was named Campaign Start-Up Agency of the Year, and its clients include tombola, Travel Supermarket, Comic Relief, Chester Zoo, Coventry Building Society, parkrun, Liverpool FC, Netflix and Barnardo’s.