Tech Learnings

Bot Management in Adobe CJA and GA4: Two Different Designs

How each platform flags, filters, or drops bot traffic across the collection pipeline, where an external WAF fits, and why only some bots…

Uncovering the Why Behind the Click: Unlocking the Power of Experience Analytics

How to Use Adobe Customer Attributes FTP Upload to Load User Profile Data into Adobe Target

Most of the time, there are use cases where we need to bring customer profile data into Adobe Target from external systems such as CDPs…

Displaying Dynamic Profile Attributes in Adobe Target Offers

Personalization doesn’t stop at targeting — it extends to what you actually show within the offer. One of the most powerful, yet often…

Sling Dynamic Include — Deep Dive | Dynamically Include Page Components in AEM

This tutorial deep dive into Apache Sling Dynamic Include and explains how to use different include types in AEM to dynamically include…

Code Assist for AEM Development: Enhancing Productivity with AI-Powered Assistance

Introduction

Software Engineering in the Age of Agents: From Building Code to Building Confidence

A quiet shift is happening in software engineering. It doesn’t look like a single breakthrough feature or a new programming language. It…

Understanding Access & Data Governance in Adobe Experience Platform (and CJA)

How Admin Console, Permissions, and Data Governance fit together to control who can access your data and how it can be used.

AEM Experience Manager(AEM): Content Sharing Approaches

In most cases, we need to share the CMS content with external systems to support the Omni channel's headless experiences or other use cases…

Generate Images Using the OpenAI API and DALL-E 2 in Adobe Experience Manager.

In my earlier post, How to Connect Adobe Experience Manager (AEM) with ChatGPT | by Albin Issac | Medium, we have seen how to integrate AEM…

The New AI SEO Stack: Insights, Control, and Optimization Across the Website and the Edge

Search visibility is no longer just about ranking in traditional search engines.

Edge AI for Websites

How I Built an AI-Enabled Portfolio on Cloudflare Edge

Building an AI-Powered Analytics Client with Adobe Customer Journey Analytics MCP

Exploring how Adobe’s MCP architecture enables AI-native analytics workflows through dynamic tool orchestration and conversational…

Beyond Headless CMS: Designing AI-Agent-Ready Experience Architecture

Why structured content, retrieval, orchestration, and governed AI services matter more than a CMS alone

The Datastream Is Not a Pipe: Adobe’s Edge Network as an Orchestration Layer

A datastream does far more than point your data at a destination. Before AEP or Analytics ever sees an event, the Edge Network has already…

Copy, Mirror, or Federate -Connecting Your Data to Adobe Experience Platform

Three ways to connect your cloud data warehouse to Adobe Experience Platform — Data Mirror, Federated Audience Composition, and Delta…

Generative Answering in Regulated Industries: How to Deliver AI Answers You Can Trust

The difference between a useful AI answer and one that survives compliance review.

The Next Best Journey

Personalization is growing up — from optimizing moments to orchestrating the whole path the customer is actually on.

Agentic Translation in AEM Explained

And why it matters if you run multilingual sites

Customer Journey Analytics Data Views Are Effectively a Semantic Layer

Adobe never uses the term. But once you look past the naming, a CJA Data View does almost exactly what dbt Semantic Layer, Cube, or LookML…

Adobe Target Reporting in CJA: What You Gain and How It Actually Works

The end-to-end path from a live Target activity to a shareable Customer Journey Analytics report, and the automated activity types it…

Exploring Adobe Target with an AI-Powered MCP Client

A hands-on look at how Adobe’s Model Context Protocol support for Target opens its experimentation and personalization data to AI agents —…

The Real CJA Pipeline: Seven Stages, Three Consoles, Six Handoffs

A page load becomes a Web SDK event. A Tags rule fires on it, a Datastream forks it, a Dataset stores it, a Connection combines it, a Data…

MCP and the New Orchestration Layer for Marketing

A look at how AI agents are learning to work across an entire marketing stack through one shared protocol — how the pieces connect, how…

AEM Edge Functions: Running Your Own JavaScript at Adobe’s CDN Layer

What actually ships in the public beta, how a request moves through it, and how it stacks up against Cloudflare Workers, Lambda@Edge, and…