✨ Boost your chances: Tips for a standout 2026 Global App Awards entry ✨

The [Xero Global App Awards 2026 ](https://developer.xero.com/global-app-awards-2026)are here to celebrate the apps making a real impact for businesses worldwide. Following the success of our 2025 program — which saw 38 finalists and 18 winners across eight regions — we’re back to celebrate the tools and the people behind them that make life better for small businesses.

This isn’t just about a ‘trophy’; it’s about a global trust signal that speaks to 4.4 million Xero subscribers.

Whether you are a long-standing Xero app hoping to rise to App of the Year, a rising star in the Emerging App category, or part of our brand-new Development Partner category, this guide will help you submit a stand-out application! To help you get there, we’ve pulled together practical tips, key reminders, and a ready-to-use toolkit to rally your customers.

Tips for a standout submission 💡

When crafting your entry, think about what makes your app truly valuable and memorable. A strong submission isn’t about writing the most — it’s about being clear, authentic, and focused.

Here are a few tips:

• Tailor your answers — Each category and region has unique judging criteria. Customise your responses so they speak directly to what’s being asked, follow the suggested prompts.
• Show real impact — Numbers, testimonials, and case studies go a long way. How has your app transformed workflows? Saved time? Unlocked new opportunities for customers? Share the proof.
• Highlight your differentiators — Share details on ‘What sets you apart?” It could be innovative features, a unique market fit, or an exceptional customer experience.
• Be clear and concise — Keep your points simple, relevant, and compelling.

Spotlight: The People’s Choice Award 🏆

This is perhaps the most exciting category because the power lies entirely in the hands of your customers. In 2025, we saw over 150+ apps receive votes from a highly engaged community.

Winning People’s Choice isn’t about the ‘perfect’ written submission — it’s about encouraging your community. The more you spread the word, the better your chances.

How to rally your community

The apps who succeed in People’s Choice are often the ones who bring their community along for the journey. Some ways to build momentum:

• Share your story on social media and tag Xero — celebrate your achievements and remind your customers to nominate.
• Add a call-to-action in your product newsletters and customer updates.
• Reach out to your most engaged customers or advocates directly — a personal note goes a long way.
• Encourage your team to spread the word across their own networks.
• Every nomination counts, so the earlier you start, the more momentum you can build.

Your 2026 promotion toolkit 📣

We’ve made it easy to get started with a ready-to-use toolkit designed to help you rally your customers:

• Customer email template you can personalise and send directly.
• Newsletter blurbs for quick inclusion in your regular comms.
• Pre-drafted social posts (LinkedIn, X/Twitter, Facebook).
• Graphics and assets to make your posts eye-catching.

👉 **Explore the 2026 toolkit here**

Important reminders and key dates

To ensure your application is valid, please keep these eligibility requirements in mind:

1. Reviews: Your app must have at least 5 reviews on the Xero App Store.
2. Rating: You must maintain a 3-star rating or higher.
3. Availability: Your app must be currently listed and active on the Xero App Store.

🕒 The countdown is on:

• Applications open: 20 April 2026
• Applications close: Friday 10 July 2026
• Finalists announced: August

Don’t wait until the final week. Start gathering your metrics, reaching out for testimonials, and drafting your story today. This is your chance to join the ranks of past winners like G-Accon, Subsync, and Paidnice.

We can’t wait to see the incredible things you’ve been building.

Apply for the 2026 Xero Global App Awards