Author

Adil Sayyed

@aadilsyed

articles: 10
total claps: 6
top claps: 3
avg read: 7.7 min
active: 2026-05-13 → 2026-07-13

Wiki topics

BRD · Branding & Identity · 10 ECO · Economy · General · 9 MKT · Marketing · General · 5 DSN · Design · General · 3 STP · Startups & Venture · 3 PSY · Psychology · 3 CUL · Culture & Media · 2 BRD · Brand Marketing · 2

Top tags

#brand-strategy ·6 #marketing ·5 #branding ·4 #design ·3 #consumer-psychology ·3 #formula-1 ·1 #experiential-marketing ·1 #marketing-in-india ·1 #nothing-phone ·1 #cultural-branding ·1

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How Coca-Cola Became Part of the Culture (Without Just Selling Cola)

Last October, I came across something that made me stop scrolling. Coca-Cola had made sarees. Not branded sarees with their logo slapped…

May 13, 2026 · 10 min read · 3 claps #marketing-cultural #brand-positioning #global-branding

How Coca-Cola Became Part of the Culture (Without Just Selling Cola)

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The Brand Isn’t the Logo. It’s the Person Behind It.

How Chatbase built trust without a single ad and what it says about where marketing is actually going.

Jun 14, 2026 · 6 min read · 3 claps #marketing #personal-branding #startup

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How SuperYou Hit ₹100 Crore in 6 Months Without Putting Ranveer Singh’s Face on the Pack

The brand strategy playbook behind India’s fastest-growing protein brand

May 17, 2026 · 11 min read · 0 claps #fmcg #brand-building #product-marketing

How SuperYou Hit ₹100 Crore in 6 Months Without Putting Ranveer Singh’s Face on the Pack

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When Your Favorite Burger Becomes a Security Risk: Inside McDonald’s Password Campaign

On February 1, 2026, commuters waiting for trains in Amsterdam and Utrecht were confronted with an uncomfortable truth: their love for Big…

May 26, 2026 · 10 min read · 0 claps #brand-strategy #marketing #cybersecurity

When Your Favorite Burger Becomes a Security Risk: Inside McDonald’s Password Campaign

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How a Brand Called Nothing Became Everything in India

A London startup. A transparent phone. A CEO who became Carl Bhai. And a store opening that needed police intervention.

Jun 08, 2026 · 9 min read · 0 claps #brand-strategy #consumer-psychology #crypto-community-building

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Muji’s name literally means “no brand.” It now has 1,412 stores worldwide.

I didn’t go looking for Muji. I was going down a rabbit hole on Japanese product design and kept running into the same name not from ads…

Jul 05, 2026 · 9 min read · 0 claps #branding #design #consumer-psychology

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LEGO Didn’t Show Up at the Race. They Showed Up Before It Started.

What the LEGO F1 Metro Grand Prix tells us about what fandom-first marketing actually looks like.

Jul 13, 2026 · 7 min read · 0 claps #marketing #branding #formula-1

LEGO Didn’t Show Up at the Race. They Showed Up Before It Started.

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When a ₹40 Can Became a Canvas — The Story of HUEMN x Pepsi

Pranav Misra is a poet who makes clothes. And in December 2022, he put the same portraits from his ₹11,500 Diversity hoodies onto a ₹40…

Jun 04, 2026 · 6 min read · 0 claps #design #branding #fashion

When a ₹40 Can Became a Canvas — The Story of HUEMN x Pepsi

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Sarvam AI’s New Identity Is Built Around a Doorway.

There’s a version of “Indian design” that’s become a default setting. Saffron-to-orange gradients. A mandala, somewhere, usually in the…

Jun 21, 2026 · 5 min read · 0 claps #branding #design #artificial-intelligence

Sarvam AI’s New Identity Is Built Around a Doorway.

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Nothing Spray-Painted “I ❤️ Rooh Afza” on Its Store.

A few weeks ago, Nothing’s newly opened flagship store in Bengaluru looked like it had been hit by vandals.

Jun 28, 2026 · 5 min read · 0 claps #brand-strategy #marketing-in-india #nothing-phone