#brand-strategy

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PA Palak Singh

Coastlines Over Stores.

What Is Luxury Actually Buying?

Jul 18, 2026 · 5 min read · 0 claps #takeovers #coastline #luxury

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2T 2twelve

What Brand Voice Actually Means, Versus What Agencies Sell You

Every brand voice document reads the same after a while. Three or four adjectives, always in the same register: bold but approachable…

Jul 17, 2026 · 3 min read · 0 claps #branding #brand-strategy #communications-strategy

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AN Andra Ciucescu · StartupInsider

When Marketing Is the First Place a Business Problem Becomes Visible

A marketing audit is useful when it does more than judge the visible work. It should follow the signal back to the business decisions that…

Jul 13, 2026 · 6 min read · 51 claps #business-strategy #marketing-strategies #brand-strategy

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YO Yozigo

What Is Sentiment Score in AI? Why It Matters for AI Visibility and Brand Reputation?

Imagine reading 10,000 customer reviews in one afternoon. Impossible for a human. Routine for AI.

Jul 13, 2026 · 3 min read · 0 claps #generative-ai-tools #ai-visibility #sentiment-score

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AD Adil Sayyed

LEGO Didn’t Show Up at the Race. They Showed Up Before It Started.

What the LEGO F1 Metro Grand Prix tells us about what fandom-first marketing actually looks like.

Jul 13, 2026 · 7 min read · 0 claps #marketing #branding #formula-1

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VL Vladimír Záhradník

A Strong Name Creates Myth Debt

Names are not neutral.

Jul 12, 2026 · 6 min read · 0 claps #myths #systems-thinking #naming

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CH Cheryl A Patella, M.S., C.M.T., C.L.C.

Why Do the Products We Love Keep Disappearing?

A consumer investigation into post-COVID shelves, corporate decisions, disappearing refills, and the quiet frustration of loyal shoppers.

Jul 11, 2026 · 7 min read · 0 claps paywalled #consumer-behavior #retail #shopping

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RA raina

Understanding AI Visibility: A Framework for How AI Platforms Build Organizational Knowledge

How structured public information helps AI understand companies across languages, platforms, and markets

Jul 10, 2026 · 4 min read · 0 claps #ai-visibility #artificial-intelligence #knowledge-graph

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IN Inkbot Design

Your corporate name isn’t why you’re losing pitches

And the costly mistake of treating a positioning failure like a nomenclature problem.

Jul 08, 2026 · 1 min read · 0 claps #rebranding #rename #branding

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IN Inkbot Design

Most rebrands fail eighteen months after launch

The unwritten photography loophole that quietly splinters your market authority.

Jul 07, 2026 · 1 min read · 0 claps #art-direction #rebranding #branding

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PO PowerAdPulse

Are Your Marketing Goals Limiting Your Business Success?

Every successful business begins with a vision, but turning that vision into measurable progress requires careful planning. Marketing goals…

Jul 07, 2026 · 4 min read · 0 claps #marketing-goals #business-growth #content-marketing

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MO Mohammad Jobaed Adnan

The Most Iconic Choir in Australian Advertising History Was Mostly Fake

The Carlton Draught Big Ad turns 21 this year. Here is the campaign that would finally make it real.

Jul 07, 2026 · 5 min read · 0 claps #marketing #advertising #brand-strategy

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CH Chinonyerem Amadi · Charisol Pulse

What Social Media Managers Actually Do (Besides Posting)

There is a persistent and costly misconception I see around social media management, it is the belief that the job begins when a graphic is…

Jul 06, 2026 · 4 min read · 0 claps #social-media-management #digital-marketing #brand-strategy

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DE Devieka Shroff · Marketing in the Age of Digital

I Didn’t Mean to Spend 30 Minutes Watching a Skincare Campaign… But Rhode Had Other Plans.

I was doomscrolling Instagram the way I do almost every day when I stopped on a Rhode post. Then another one. Then another creator’s video…

Jul 06, 2026 · 4 min read · 0 claps #rhode-beauty #brand-storytelling #social-media-marketing

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NI Niya C Sisk

What the Heck is Search by Feeling?

What the future remembers about how humans search for what they need and how they build trust.

Jul 06, 2026 · 6 min read · 0 claps #the-future-of-ai-search #emotional-intelligence #cognitive-psychology

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NI Nikhil Pratap Singh · Marketing in the Age of Digital

Nothing Made Me Care About Headphones Again

I did not need another pair of headphones, but Nothing made me stop and look anyway.

Jul 05, 2026 · 4 min read · 0 claps #digital-marketing #brand-storytelling #brand-strategy

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KA Katie Kelly · Marketing in the Age of Digital

This Brand’s Storytelling Held My Attention For 5-Minutes

Adidas’ World Cup story isn’t just hype, it’s the same one they’ve been building since 1970.

Jul 05, 2026 · 4 min read · 4 claps #adidas #world-cup #storytelling

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SH Shah Mohammed

When Your Brand Name Becomes the Problem: The Genericization Trap

For decades, marketing textbooks have sold founders on a single, seductive ambition: become the category. Don’t just sell a product — own…

Jul 04, 2026 · 7 min read · 0 claps #business-strategy #brand-strategy #brand-positioning

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TY Ty Ashley

The History and Evolution of the Playstation Logo

The PlayStation logo is one of the most recognizable identities in entertainment. Unlike many brands that repeatedly reinvent their visual…

Jul 04, 2026 · 4 min read · 14 claps #branding #design #logo-design

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HM HMS Consultants

Branding in Healthcare: Why Knowing What You Are Not Matters

Branding in healthcare is not only about deciding what a hospital, clinic, or healthcare business wants to be known for; it is also about…

Jul 04, 2026 · 1 min read · 0 claps #branding #healthcare-marketing #healthcare-branding

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SH Shravani Chalke

If I Were the Brand Manager at Nothing, Here’s the Experience I’d Build and Why I Almost Talked…

The thing about good ideas is that the first instinct when they feel expensive is to make them smaller. That’s usually the wrong move.

Jul 04, 2026 · 5 min read · 14 claps #brand-strategy #product-design #consumer-tech

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AR Arun Thangavel

Google Bought A24’s Taste.

Google just put $75 million into A24.

Jul 02, 2026 · 1 min read · 0 claps #a24 #brand-strategy #startup

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LA İlayda Özden

Ube Yeni Matcha mı?

Gözleriniz açıksa, ilk duyusal temasınız görme olacaktır. İlk kararı da bunun üzerinden verirsiniz -Devina Wadhera

Jul 02, 2026 · 4 min read · 0 claps #neuromarketing #consumer-behavior #food-trends

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DA David

Nobody Got Rich Digging the Wrong Ground

Growth by outreach has always been a kind of prospecting — and every prospector lives or dies by the map. Stalex launches today.

Jul 01, 2026 · 3 min read · 1 claps #ai #devops #launch

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VI Vireuoess

Consistent Voice Is the Face of an Anonymous Creator

Faceless creators don’t go viral by accident. They go viral because their audience already knows them — before they even press play.

Jun 30, 2026 · 4 min read · 0 claps #branding #brand-strategy #anonymous

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AN Andra Ciucescu · Women in Technology

Before You Buy More Visibility, Check What People Actually Understand

A founder tells me the business has a visibility problem, and I usually understand why it feels that way.

Jun 29, 2026 · 7 min read · 50 claps #female-founders #entrepreneur #business

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AD Adil Sayyed

Nothing Spray-Painted “I ❤️ Rooh Afza” on Its Store.

A few weeks ago, Nothing’s newly opened flagship store in Bengaluru looked like it had been hit by vandals.

Jun 28, 2026 · 5 min read · 0 claps #brand-strategy #marketing-in-india #nothing-phone

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NE Neasa Schukat · Creative by Black Pug Studio

Partner With AI to Sharpen Your Brand Strategy

How can AI work as your creative sidekick in branding? We list practical ways businesses can use AI to spark branding strategies

Jun 26, 2026 · 7 min read · 0 claps #artificial-intelligence #brand-strategy #ai-assistant

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HM HMS Consultants

Branding Hospital: Why Service Names and Brand Clarity Matter

Branding hospital is about much more than visual identity. A hospital’s brand is strengthened when patients can clearly understand its…

Jun 26, 2026 · 1 min read · 0 claps #healthcare #branding #healthcare-marketing

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CO coco

The AI Personal Shopper: Why FMCG and Retail Brands Must Master Generative Engine Optimization…

Remember when winning the digital shelf simply meant outbidding competitors on Google Ads and optimizing your product pages for top-three…

Jun 26, 2026 · 2 min read · 0 claps #fmcg #retailtech #consumer-behavior

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BA Balnur Tulenova

What Oatly Bike-Thru Can Teach Local Brands in Kazakhstan

How a simple bike-thru in Amsterdam shows why brands should build around consumer behavior, not just promotions

Jun 25, 2026 · 3 min read · 0 claps #marketing-branding-tips #brand-strategy #kazakhstan

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DA Damla Tuban

7 Strategies Every Brand Needs to Build a Strong Brand System

They post on social media. They run ads. They send emails. They create content. They launch campaigns.

Jun 24, 2026 · 7 min read · 0 claps paywalled #brand-strategy #tiktok-marketing-strategy #marketing-strategy-tips

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SH Shobha Ponnappa

The Paradox of Competitive Awareness

Most organisations believe that closely watching competitors is simply good business practice.

Jun 24, 2026 · 4 min read · 0 claps #brand-strategy #leadership #customer-experience

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DI DigiBrandX

Why Strong Branding Is the Competitive Advantage Every Mumbai Business Needs

Mumbai is India’s business capital, where startups, enterprises, and growing brands compete for the same audience every day. In such a…

Jun 24, 2026 · 2 min read · 0 claps #brand-strategy #branding-agency #mumbai-business

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AM Amar Aura

What Makes AMAR AURA Different?

Photo by Amar Aura

Jun 23, 2026 · 3 min read · 0 claps #uniqueness #fashion #beauty

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SA Sangram

Why Short-Form Video Is the Most Powerful Tool in Brand Marketing Right Now 2026

How Businesses in Pune Are Using It to Grow Faster Than Ever

Jun 23, 2026 · 8 min read · 0 claps #video-marketing #social-media #content-marketing

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OL Olivia Sulistio · Messy Founder

Why Do Legacy Brands Keep Getting the Same Brief: “Help Us Become Relevant Again?”

Over the years, I’ve noticed a recurring brief from legacy brands.

Jun 23, 2026 · 2 min read · 0 claps #brand-strategy #marketing #business

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MA Marry Bell

The Role of Packaging in Creating a Memorable Unboxing Experience

In today’s highly competitive marketplace, businesses are no longer competing solely on product quality or price. Customers are looking for…

Jun 22, 2026 · 4 min read · 0 claps #packaging-design #sustainable-packaging #ecommerce-business

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BA Bansi Joshi · The Hanoma Times

The Business of Nostalgia: Why the Past Keeps Selling

In an age defined by rapid technological change and constant innovation, one of the most powerful forces shaping consumer behaviour is…

Jun 22, 2026 · 3 min read · 0 claps #nostalgia-marketing #brand-strategy #consumer-behavior

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FA Faiha Niyaz

Digital Trust Signals: The Invisible Factors That Influence Buying Decisions

Introduction

Jun 22, 2026 · 4 min read · 0 claps #brand-strategy #growth-strategy #business-strategy

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AD Adil Sayyed

Sarvam AI’s New Identity Is Built Around a Doorway.

There’s a version of “Indian design” that’s become a default setting. Saffron-to-orange gradients. A mandala, somewhere, usually in the…

Jun 21, 2026 · 5 min read · 0 claps #branding #design #artificial-intelligence

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AT Atena Leitner

Semiotics Isn’t a Design Tool. It’s a Way of Seeing.

One of the biggest misconceptions about semiotics is that it’s something designers use to choose colors, typography or imagery.

Jun 20, 2026 · 2 min read · 0 claps #brand-strategy #semiotics #branding

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DI DigiBrandX

Rebranding Strategy Guide in Mumbai: Transform Your Brand for Sustainable Growth

In today’s competitive Mumbai market, businesses must continuously evolve to remain relevant, attract customers, and maintain market…

Jun 20, 2026 · 3 min read · 0 claps #branding #brand-strategy #rebranding

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KS Kshitij Marwah

The Great MMM Comeback Is Half a Lie

AI made marketing mix modeling faster than ever. It also made it easier than ever to be confidently, expensively wrong.

Jun 20, 2026 · 6 min read · 0 claps #artificial-intelligence #ai #marketing

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SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

I Analyzed 853 LLM Conversations About Brand Monitoring Tools

Most founders measuring AI visibility are doing it wrong — they run one query, see their name appear, and declare victory. I ran 853.

Jun 20, 2026 · 5 min read · 0 claps #ai-visibility #brand-monitoring #visibility

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AN Andra Ciucescu · Women in Technology

The Visibility Most Founders Borrow Before They Build

On the quiet vulnerability created when a business is findable mainly through paid reach, platforms and informal referrals.

Jun 20, 2026 · 6 min read · 10 claps #branding #brand-strategy #personal-branding

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BR Brand Business

Hairy undies is a fashion statement now. ARE WE OKAY?

$5 Billion says we’re not: A short case on the psychology of influencing demand through Strategic Branding.

Jun 19, 2026 · 7 min read · 0 claps #business-strategy #brand-strategy #psychology

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HA Hajra Javed

Personal Branding: The Skill That Can Change Your Career

Most people focus on learning skills, earning certifications, and gaining experience. While these things are important, there is another…

Jun 19, 2026 · 2 min read · 0 claps #personal-branding #branding #brand-strategy

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TY Ty Ashley

Southwest Airlines: A Case Study in Brand Identity

Introduction

Jun 19, 2026 · 4 min read · 0 claps #marketing #branding #brand-strategy

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TY Ty Ashley

Pam Am: A Case Study in Global Brand Identity

Introduction

Jun 19, 2026 · 3 min read · 0 claps #branding #brand-strategy #marketing