#rebranding

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FO focalin web

Rebrand or Refresh? How to Know Which One Your Business Needs

Introduction

Jul 17, 2026 · 3 min read · 0 claps #rebranding #branding #refresh

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JA Jakub Čapliar

Reddit Design and Branding Evolution: From Old Reddit to a Public Company

How Reddit’s design and branding evolved from a rough early web forum into a public company with strategic future.

Jul 10, 2026 · 8 min read · 0 claps #branding #rebranding #reddit

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IN Inkbot Design

Your corporate name isn’t why you’re losing pitches

And the costly mistake of treating a positioning failure like a nomenclature problem.

Jul 08, 2026 · 1 min read · 0 claps #rebranding #rename #branding

DSN TCH ECO HUM ART

IN Inkbot Design

Most rebrands fail eighteen months after launch

The unwritten photography loophole that quietly splinters your market authority.

Jul 07, 2026 · 1 min read · 0 claps #art-direction #rebranding #branding

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EL Elisa Yung

VoidSEO.io Has Rebranded to Visibility.io

VoidSEO is moving ahead under a new name, Visibler, according to company materials released in July 2026. The Malaysia-founded firm says…

Jul 05, 2026 · 5 min read · 0 claps #rebranding #news #digital-marketing-agency

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MU Muzammilofficial

Agency Squid Rebrands Again

Agency Squid Rebrands Again: Why Brand Evolution Matters

Jul 04, 2026 · 4 min read · 0 claps #branding #rebranding #brand-identity

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GR Gromov Branding

When a Company Needs More Than a New Logo: Lessons from the IRAERO Rebrand

When companies start talking about a rebrand, the conversation usually turns to the logo within minutes. That’s rarely a coincidence. It’s…

Jul 03, 2026 · 12 min read · 0 claps #branding #rebranding #design-strategy

AI DSN TCH ART

IN Inkbot Design

Your rebrand failed before the first sketch.

And the structural visibility crisis that is quietly costing your firm shortlists.

Jul 01, 2026 · 1 min read · 0 claps paywalled #rebranding #chatgpt #ai

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IN Inkbot Design

Your new logo has a hidden obscurity tax

Why service firms choose the wrong mark based on backwards logic.

Jun 30, 2026 · 1 min read · 0 claps paywalled #logo-design #branding #rebranding

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IN Inkbot Design

Your rebrand failed before the first sketch

The expensive mistake of choosing surface style over structural behaviour.

Jun 29, 2026 · 1 min read · 0 claps paywalled #rebranding #logo-design #trends

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BE BellaNolberto

Re-branding Yourself

How will you re-brand yourself? Well, you don’t have to take my advice, but do you want to know what I’m doing? I’m building my following…

Jun 29, 2026 · 1 min read · 0 claps #rebranding-strategy #rebranding #success

DSN LIF

NE NEXUS · CROSS Ecosystem Blog

We’re now ONE

As of today, the products NEXUS builds move under one brand — ONE.

Jun 29, 2026 · 2 min read · 0 claps #announcements #ecosystem #games

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SO Soumyalin

The Complete Guide to Rebranding Your Business in India Without Losing Customer Trust

Rebranding is one of the most powerful — and risky — decisions a business can make. Done well, it breathes new life into your company…

Jun 27, 2026 · 8 min read · 0 claps #rebranding #business-strategy #startup

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DI DigiBrandX

Rebranding Strategy Guide in Mumbai: Transform Your Brand for Sustainable Growth

In today’s competitive Mumbai market, businesses must continuously evolve to remain relevant, attract customers, and maintain market…

Jun 20, 2026 · 3 min read · 0 claps #branding #brand-strategy #rebranding

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EL Elif Kavalci Cetincan

The Crocodile Strikes Back

A brand is only as strong as the story behind it. Lacoste is dipping back into its archives for new stories to tell.

Jun 19, 2026 · 4 min read · 0 claps paywalled #lacoste #branding #rebranding

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DN Dndesignsseo

7 Signs You Need a Rebrand (and When to Rebrand Your Business)

A strong brand is much more than a logo or color palette — it is how people recognize, trust, and remember your business.

Jun 19, 2026 · 4 min read · 0 claps #rebranding #rebranding-strategy #brand-identity-design

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SA SaigonDigi

Thương Hiệu Của Bạn Đang “Giậm Chân Tại Chỗ”? 7 Tín Hiệu Cảnh Báo Đã Đến Lúc Cần Rebranding

Hãy tưởng tượng thương hiệu của bạn giống như một con người. Theo thời gian, suy nghĩ trưởng thành hơn, mục tiêu lớn hơn, nhưng bạn vẫn…

Jun 18, 2026 · 4 min read · 0 claps #branding #rebranding #rebrand

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RI Ridge

Will 47 Rebrand The DOJ?

He believes branding should reflect the mission.

Jun 16, 2026 · 0 min read · 0 claps paywalled #government #donald-trump #rebranding

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GR Gromov Branding

How Gromov Branding Rebranded an IT Company in Six Weeks: The BST Case

When BST started the rebranding project, the problem was not that the old logo had suddenly become “bad”. It was more ordinary than that…

Jun 15, 2026 · 15 min read · 0 claps #branding #rebranding #visual-identity

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JE Jeevan Uthaman

Why 90% of Rebrands Fail (And How to Fix Yours)

You’ve seen it happen. A company spends months — and thousands of dollars — on a flashy new rebrand. They launch the new logo, the fresh…

Jun 14, 2026 · 2 min read · 0 claps #branding #kerala #jeevan-uthaman

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HA HANNA SHERIN

How Amul Stayed Relevant for 75 Years Without a Single Rebrand

Let’s be honest. When a brand survives for 75 years, your first instinct is to look for the rebrand. The pivot. The “new chapter.” The…

Jun 13, 2026 · 5 min read · 0 claps #digital-marketing #content-marketing #rebranding

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BR Brutus van Bertus

Personal Rebrand pt.I

Reclaim my life, exploring spirituality.

Jun 12, 2026 · 9 min read · 0 claps #spirituality #rebranding #skills-development

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NA Namika Varma-Chang · Lyft Design+

The History of Typography: How the Past Shapes the Systems We Design Today

While expanding my typography knowledge, what stood out to me was how little of it is actually new. When I started studying typography more…

Jun 11, 2026 · 6 min read · 0 claps #history #typography #rebranding

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NA Namika Varma-Chang · Tap to Dismiss

The History of Typography: How the Past Shapes the Systems We Design Today

While expanding my typography knowledge, what stood out to me was how little of it is actually new. When I started studying typography more…

Jun 10, 2026 · 6 min read · 0 claps #typography #rebranding #history

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LU Luke Faccini

What is Rebrand Readiness? | Sponge

Most rebrands fail before the brief is written. Rebrand Readiness is the foundation work that changes that.

Jun 10, 2026 · 6 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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SH Shubham Somani

Have you noticed that all the big brands seem to look the same?

Instagram, Google, Pepsi, Starbucks

Jun 06, 2026 · 1 min read · 0 claps #debranding #graphic-design #branding

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LU Luke Faccini

Brand Refresh vs Rebrand: What's the Difference? | Sponge

The difference between a brand refresh and rebrand isn't size. It's depth.

Jun 04, 2026 · 6 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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LU Luke Faccini

How Much Does a Rebrand Cost in Australia?

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team

Jun 02, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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LU Luke Faccini

How AI Search Rewrote Australian Branding Agency Discovery

AI search is rewriting how leaders find branding agencies in Australia. Most have zero visibility. We tracked 26 questions three engines.

May 27, 2026 · 8 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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OT Ottobruh

The Minnesota Wild need a Rebrand

For a state that proudly calls itself the “State of Hockey,” Minnesota has always had a strange identity crisis in the NHL.

May 26, 2026 · 5 min read · 0 claps #hockey #logo-design #sports

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SA SaigonDigi

ReBranding Bệnh Viện 1A

Dự án tái nhận diện thương hiệu Bệnh Viện 1A tại TP.HCM, khi ngành y tế đối mặt với thách thức đổi mới và xu hướng trẻ hóa ngày càng mạnh…

May 26, 2026 · 1 min read · 0 claps #rebranding-bệnh-viện #rebranding #brand-indentity

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LU Luke Faccini

The Quiet Crisis in Australian Branding: Two Bad Options

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team

May 26, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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VE Venkatarangan Thirumalai

Kwality Walls Reinvents Ice Cream: A Lesson for Indian IT Services

Kwality Walls recently ran a full-page advertisement saying “Made with Milk.”

May 25, 2026 · 4 min read · 0 claps #founders #it-services #rebranding

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LU Luke Faccini

What Every Australian Founder Should Know Before Choosing a Branding Agency

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team

May 20, 2026 · 9 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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RE ırena

Behind the “Moondust” brand

No matter the brand — F&B, retail, accessories — every brand has its own story. For the founders and the customers, a brand story is…

May 19, 2026 · 2 min read · 0 claps #branding #personal-branding #branding-strategy

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EM Emily Kennedy

Why Rebrands Fail: The Crucial Role of Brand Alignment and Culture

Let’s set the scene: you and your team have recently completed a rebrand. Your brand has a sleek new logo and graphic toolbox, updated…

May 19, 2026 · 5 min read · 0 claps #brand-alignment #rebranding #rebranding-strategy

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LU Luke Faccini

Why Company Standards Slip Over Time | Sponge

Why company standards slip as you grow. How seasoned owners rebrand to a culture where the team holds the line.

May 18, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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HI himanshu kandpal

Reading the Delhi Rebranding Initiative as a Designer & Citizen

A few days ago, I came across the news that the Delhi Government, specifically Delhi Tourism & Transportation Development Corporation…

May 18, 2026 · 3 min read · 0 claps #delhi #rebranding #city-branding

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FU Fun Serious Creative Agency

Why Smart Businesses Rebrand Before Growth Slows Down

Most businesses don’t fail because they offer bad products or poor services. They fail because the market moves forward while their brand…

May 18, 2026 · 7 min read · 0 claps #small-business #business-rebrand #rebranding

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KH Khansamahmad

Different Generation, Same Aunty Energy

Are we better or just louder? Are we really breaking cycles or just rebranding them?

May 16, 2026 · 2 min read · 0 claps #gen-z #rebranding #culture

DSN ECO MDA

CR Crisis PR Experts

What the PCOS Rebrand Teaches Us About Healthcare Reputation Management

The medical community has officially updated the terminology for Polycystic Ovary Syndrome (PCOS) to Polyendocrine Metabolic Ovarian…

May 15, 2026 · 3 min read · 0 claps #healthcare #messaging #rebranding

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WE Web Pivots

Rebranding Services: Refresh Your Brand with Strategy, Purpose, and Impact

Expert rebranding services including strategy, visual identity, messaging, and implementation. Refresh or transform your brand to better…

May 15, 2026 · 4 min read · 0 claps #rebranding

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LU Luke Faccini

How to Know If Your Content Strategy Is Actually Working | Sponge

Inquiries through our website stopped. Here's the strategic shift behind it, and how to know if your content strategy is working in 2026.

May 14, 2026 · 9 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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LU Luke Faccini

GoodNorth: The Other Part of What We Do at Sponge

A note before we start. GoodNorth is one of the two arms of the Sponge impact business model. It is not a Sponge lead generator. It is not…

May 12, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

DSN MKT MDA HUM

TH The Everyday Solopreneur

Maybe It’s Time to Call This What It Is

Reflecting on what this newsletter became

May 10, 2026 · 5 min read · 0 claps paywalled #novel-november #creative-process #solopreneur

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LU Luke Faccini

Why the Brand That Got You Here Can't Get You There

The brand that built your first chapter can't carry what your business has become. Here's what founders miss before they rebrand.

May 07, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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LU Luke Faccini

I Thought LinkedIn Was Shadow Banning Me. Turns Out It Was Worse.

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team

May 04, 2026 · 8 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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NI Nicole Lodge

FWP Creative Suite Capstone Case Study

A full rebrand and digital overhaul for a Florida community theatre.

Apr 26, 2026 · 12 min read · 0 claps #capstone-casestudy #rebranding #community-theater

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SH Sharayah Rushing

FWP Creative Suite Announcement Poster Case Study

Designing a poster announcing a full rebrand and digital overhaul for a Florida community theater.

Apr 26, 2026 · 3 min read · 0 claps #7012e #graphic-design #canvas

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SH Sharayah Rushing

FWP Creative Suite Capstone Case Study

A full rebrand and digital overhaul for a Florida community theatre.

Apr 16, 2026 · 10 min read · 1 claps #rebranding #website-redesign #graphic-design