Author

Attekmi

@attekmi

articles: 9
total claps: 984
top claps: 252
avg read: 3.7 min
active: 2025-06-12 → 2026-05-29

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🥊 · Combat Sports · 7 DIG · Digital Marketing · 7 ECO · Economy · General · 4 MKT · Marketing · General · 2 AI · AI · General · 1 🔒 · Cybersecurity · 1 INV · Investing & Markets · 1

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#adtech ·8 #programmatic ·7 #ad-exchange ·2 #rtb ·2 #ad-tech-industry ·2 #ssp ·1 #advertising ·1 #ad-server ·1 #ai ·1 #programmatic-advertising ·1

SPT MKT ECO

AT Attekmi

Exploring Programmatic Direct: Why and When to Try

The benefits and efficiency of the programmatic technology are undeniable. It empowers marketers to reach their audiences in a streamlined…

Jun 12, 2025 · 4 min read · 252 claps #adtech #programmatic #programmatic-advertising

Exploring Programmatic Direct: Why and When to Try

SPT MKT ECO

AT Attekmi

Programmatic Solutions From World-Renowned Platforms: What Advertisers Need to Know

Programmatic technology streamlines the process of media buying, so it is not surprising that investments in this type of advertising keep…

Aug 21, 2025 · 4 min read · 180 claps #adtech #ad-tech-industry #programmatic

Programmatic Solutions From World-Renowned Platforms: What Advertisers Need to Know

AI ECO

AT Attekmi

5 AI Trends in Digital Advertising: The Benefits and Risks To Consider

Artificial intelligence keeps conquering the digital advertising and marketing industry. In 2025, the global market revenues of AI usage in…

Oct 10, 2025 · 4 min read · 151 claps #adtech #ai

5 AI Trends in Digital Advertising: The Benefits and Risks To Consider

SPT MKT

AT Attekmi

Fighting Ad Fraud: 6 Strategies for Programmatic Advertisers

In 2023, 22% of all digital ad spending was wasted due to fraud, which is around $84 billion. What is even worse, this figure is forecasted…

Dec 02, 2025 · 4 min read · 151 claps #adtech #programmatic

Fighting Ad Fraud: 6 Strategies for Programmatic Advertisers

TCH

AT Attekmi

Ensuring Precise Targeting in the Privacy-First Environment: 5 Tactics

Modern users are highly concerned about their online privacy. For instance, according to the survey conducted in the UK in 2024, around 9…

Dec 23, 2025 · 4 min read · 50 claps

Ensuring Precise Targeting in the Privacy-First Environment: 5 Tactics

SPT MKT ECO

AT Attekmi

CTV advertising keeps gaining momentum — by 2027, global CTV ad spending is forecasted to surpass…

However, just like any other type of advertising, CTV marketing implies a set of challenges. Read on to find out what they are and…

Feb 09, 2026 · 4 min read · 50 claps #adtech #programmatic #ad-exchange

CTV advertising keeps gaining momentum — by 2027, global CTV ad spending is forecasted to surpass…

SPT MKT

AT Attekmi

The Hidden Costs of Programmatic Advertising and How to Minimize Them

Programmatic advertising is considered cost-effective, and it can really help you optimize expenses — but only when managed right. In fact…

Apr 17, 2026 · 4 min read · 50 claps #adtech #programmatic #rtb

The Hidden Costs of Programmatic Advertising and How to Minimize Them

SPT MKT

AT Attekmi

6 Reasons Why SPO Is Critical in Modern Programmatic Ecosystem

Supply path optimization (or SPO, if short) has already turned into a buzzword. Everyone talks about its importance, but not everyone…

Mar 24, 2026 · 4 min read · 50 claps #adtech #programmatic #pos

6 Reasons Why SPO Is Critical in Modern Programmatic Ecosystem

SPT MKT ECO

AT Attekmi

Buying an AdTech Solution vs Building One From Scratch: What to Choose?

The global AdTech market keeps growing. In 2025, its size surpassed $986 billion. By 2034, this figure is forecasted to exceed $3,227…

May 29, 2026 · 3 min read · 50 claps #adtech #programmatic #rtb