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CJC Insights

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UF UF J-School · CJC Insights

How Advertisers Can Foster Healthy Discussions in “Femvertising” Campaigns

Despite the rising popularity of social media video platforms like TikTok and Instagram, YouTube dominates the digital landscape for video…

Dec 01, 2023 · 3 min read · 5 claps #huan-chen #yang-feng #femvertising

UF UF J-School · CJC Insights

This article is a part of University of Florida College of Journalism and Communications Ph.D. student Francis Akanbi’s three-pronged…

Feb 14, 2025 · 4 min read · 0 claps #francis-akanbi #csr #corporate-purpose

UF UF J-School · CJC Insights

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real…

Jul 19, 2021 · 2 min read · 0 claps #kasey-windels #feminism #femvertising

ECO

UF UF J-School · CJC Insights

With increasing media digitization, convergence, co-creation and branded content, it is getting difficult to define what a “media” brand…

May 05, 2023 · 2 min read · 0 claps #sylvia-chan-olmsted #trust #mediabrands