#mediabrands

The rise of the brand newsroom

Journalists are leaving newsrooms to build media operations for companies

How Media Relations and Paid Media Work Together to Elevate Your Brand

Building trust and a positive brand perception is a constant battle in today’s information-saturated world. Consumers are bombarded with…

Exploring Trust in Media Brands Today: Definition, Dimensions and Cross-National Differences

With increasing media digitization, convergence, co-creation and branded content, it is getting difficult to define what a “media” brand…

Mediabrands launches Mediabrands Content Studio MBCS in India

Mediabrands announced the launch of Mediabrands Content Studio in India. MBCS is built on intelligence and insight and is essentially a…

Windsor Western: The digital media world’s newest female icon

Harvard University, 2007, Windsor Hanger Western and two others, and a simple idea with a whole lot of passion. Fast forward to 2021, now a…

Не делайте бренд-медиа, если

Я работаю в «Амплифере» 3 года, но вместо рассказа о том, какой я молодец, хочу поделиться ошибками, которые мы допускали при развитии…

When all the world’s a screen

When all the world’s a screen

Serendipity Happens

Serendipity Happens

Predicting Peak Media