Publication

DP6 US

@dp6-us-blog

articles: 21
total claps: 72
top claps: 55
avg read: 6.1 min
active: 2025-12-18 → 2026-07-16

Wiki topics

ECO · Economy · General · 17 GRW · Growth & Analytics · 11 🔧 · Data Engineering · 6 DIG · Digital Marketing · 4 MKT · Marketing · General · 3 AI · AI · General · 3 AIM · AI in Marketing · 3 🏛️ · Architecture · 3

Top tags

#data-driven-marketing ·7 #marketing-analytics ·6 #data-engineering ·4 #google-analytics ·4 #data-governance ·3 #measurement ·3 #commerce-media ·3 #retail-media ·3 #adtech ·3 #data ·3

AI ECO MKT

DP DP6 Team · DP6 US

Cannes Lions 2026: The End of Hyperbole and the Beginning of Pragmatism in Data and AI

The dust has settled on the French Riviera. Unlike recent editions, which were marked by an almost anxious fascination with the future…

Jul 08, 2026 · 3 min read · 55 claps #ai #data #marketing

Cannes Lions 2026: The End of Hyperbole and the Beginning of Pragmatism in Data and AI

ECO MKT

DP DP6 Team · DP6 US

Marketing Mix Modeling (MMM): 10 Powerful Insights to Optimize Your Marketing Investments

Discover how MMM can transform your strategy with 10 insights to optimize investments, measure results, and drive sustainable growth.

Apr 09, 2026 · 6 min read · 10 claps #marketing-mix-modeling #data-driven-marketing #marketing-analytics

Marketing Mix Modeling (MMM): 10 Powerful Insights to Optimize Your Marketing Investments

ART TCH ECO MKT

DP DP6 Team · DP6 US

4 Data Engineering Patterns for Marketing: An Guide to Reliable and Scalable Pipelines

“How to architect more reliable pipelines by integrating data from Analytics, CRM, and other marketing sources.”

Apr 30, 2026 · 14 min read · 3 claps #data-engineering #data-pipeline #data-architecture

4 Data Engineering Patterns for Marketing: An Guide to Reliable and Scalable Pipelines

ECO MKT

DP DP6 Team · DP6 US

MMM vs. MTA: When is each marketing measurement method more advantageous?

Discover the differences between MMM and MTA, the data requirements, and when to use each approach to measure marketing results

Mar 19, 2026 · 5 min read · 2 claps #marketing-analytics #marketing-measurement #attribution-modeling

MMM vs. MTA: When is each marketing measurement method more advantageous?

TCH MKT ECO

DP DP6 Team · DP6 US

Enhanced Conversions: How to recover lost conversions and improve measurement on Google

Discover how Enhanced Conversions helps you recover lost channels, improve attribution, and optimize campaigns with more reliable data.

Mar 26, 2026 · 7 min read · 1 claps #digital-marketing #marketing-analytics #google-ads

Enhanced Conversions: How to recover lost conversions and improve measurement on Google

MKT TCH ECO

DP DP6 Team · DP6 US

Data as a Service (DaaS): How to Treat Data as a Product and Eliminate Shadow IT

Imagine your Growth team just adopted an external marketing automation tool for $5,000 a month because your internal pipeline updates…

May 28, 2026 · 4 min read · 1 claps #shadow-it #data-as-a-service #martech

Data as a Service (DaaS): How to Treat Data as a Product and Eliminate Shadow IT

ECO

DP DP6 Team · DP6 US

Commerce Media Series — 2: The 4 Pillars of a Highly Monetized Platform

In the first article of this series, we reached an important conclusion: being “good at monetizing” isn’t just about technology or media…

May 07, 2026 · 11 min read · 0 claps #commerce-media #marketing-strategies #retail-media

Commerce Media Series — 2: The 4 Pillars of a Highly Monetized Platform

TCH MKT

DP DP6 Team · DP6 US

No more “putting out fires”: How to receive automatic alerts before problems with your Google…

Learn how Dataplex help identify anomalies, validate data, and improve the quality of GA analyses in Big Data environments

Dec 18, 2025 · 8 min read · 0 claps #data-quality #google-analytics #bigquery

No more “putting out fires”: How to receive automatic alerts before problems with your Google…

ECO MKT

DP DP6 Team · DP6 US

Demystifying Multi-Touch Attribution (MTA)

Understand what MTA is, how it works, and when to use this method to optimize data-driven marketing investments

Feb 05, 2026 · 8 min read · 0 claps #multi-touch-attribution #marketing-analytics #data-driven-marketing

Demystifying Multi-Touch Attribution (MTA)

ECO

DP DP6 Team · DP6 US

Behind the scenes of innovation: how DP6 created NewsAlertBot to automate internal clipping

Discover DP6’s NewsAlertBot: automated news clipping and monitoring to optimize communication and strategy teams.

Jan 22, 2026 · 8 min read · 0 claps #automation #media-monitoring #clippings

Behind the scenes of innovation: how DP6 created NewsAlertBot to automate internal clipping

AI TCH DSN

DP DP6 Team · DP6 US

What Finfacts 2026 Teaches Us About User Experience

On May 28th, DP6 attended the launch event of Finfacts 2026, a data and UX ecosystem developed by Google Cloud in partnership with R/GA…

Jun 11, 2026 · 6 min read · 0 claps #finfacts-2026 #user-experience #open-finance

What Finfacts 2026 Teaches Us About User Experience

HUM SCI AI DSN

DP DP6 Team · DP6 US

How the misuse of statistics can cause mistaken decision-making

Brazil lost before they lost: disastrous cycle, ignored data, and long-term strategy

Jul 16, 2026 · 6 min read · 0 claps #data-visualization #data-analysis #decision-making

How the misuse of statistics can cause mistaken decision-making

MKT ART TCH ECO MDA

DP DP6 Team · DP6 US

No More Data Mess: Why Your MarTech Architecture Needs Owners and Decentralized Data

Monday, 9 AM, the marketing director is demanding to know why the ROAS on the Looker dashboard doesn’t match what the Performance Manager…

May 14, 2026 · 5 min read · 0 claps #data-mesh-architecture #data-governance #data-engineering

No More Data Mess: Why Your MarTech Architecture Needs Owners and Decentralized Data

ECO MKT AI SCI

DP DP6 Team · DP6 US

MTA with Markov Chains: How We Transform Complex Journeys into Media Decisions

Introduction

Feb 19, 2026 · 5 min read · 0 claps #data-analytics #marketing-analytics #multi-touch-attribution

MTA with Markov Chains: How We Transform Complex Journeys into Media Decisions

ECO MKT

DP DP6 Team · DP6 US

If the data is weak, so is the media: how to improve the quality of measurement with first-party…

Discover how to combine Tag Gateway, Enhanced Conversions, and UDP to reduce data loss, improve attribution, and optimize Google campaigns

Apr 02, 2026 · 5 min read · 0 claps #marketing-analytics #first-party-data #google

If the data is weak, so is the media: how to improve the quality of measurement with first-party…

TCH ECO MKT

DP DP6 Team · DP6 US

How Data Vault resolves identity conflicts without breaking your pipeline

If you are still trying to consolidate marketing data coming from several distinct sources and use that giant SQL query full of CASE WHEN…

Jul 02, 2026 · 5 min read · 0 claps #data #data-governance #analytics

How Data Vault resolves identity conflicts without breaking your pipeline

TCH ECO MKT

DP DP6 Team · DP6 US

GA beyond Marketing: How to ensure data compliance and security

Google Analytics is an essential tool for understanding user behavior and optimizing data-driven marketing strategies. However, beyond…

Jun 25, 2026 · 5 min read · 0 claps #data-engineering #google-analytics #data

GA beyond Marketing: How to ensure data compliance and security

MDA MKT ECO DSN

DP DP6 Team · DP6 US

Commerce Media Series — 1: The Pillars of Commerce Media for Maximizing Monetization

Understand what makes a Commerce Media platform profitable and how to balance user experience and results to generate sustainable revenue

Apr 23, 2026 · 5 min read · 0 claps #commerce-media #retail-media #digital-marketing

Commerce Media Series — 1: The Pillars of Commerce Media for Maximizing Monetization

MKT ART ECO

DP DP6 Team · DP6 US

The New Era of Unified Measurement: What changes in Google’s data and media architecture

The evolution of digital marketing and business maturity increasingly demands precision and depth in decision-making. The market has…

Jun 17, 2026 · 5 min read · 0 claps #google-analytics #martech #meridian

The New Era of Unified Measurement: What changes in Google’s data and media architecture

MDA

DP DP6 Team · DP6 US

Commerce Media Series — Part 3: How to Implement and Scale a High-Performance Commerce Media…

Throughout this series, we’ve built a solid foundation.

May 21, 2026 · 4 min read · 0 claps #commerce-media #retail-media #adtech

Commerce Media Series — Part 3: How to Implement and Scale a High-Performance Commerce Media…

AI ECO

DP DP6 Team · DP6 US

GMP Summit 2025: Accelerating the Future of Media and Data

See the key takeaways from the GMP Summit 2025 and discover how AI, data, and the Google Marketing Platform drive business results

Dec 26, 2025 · 4 min read · 0 claps #gmp #data-driven-marketing #artificial-intelligence