Demand Planning Account Based Forecasting is
an integrated approach
Demand Planning Account Based Forecasting is
- an integrated approach
- to leverage customer intelligence (both inventory and retail activity)
- to model promotional activity into both Sales and shipment forecasts
- to build a deployable DC level Plan.
Using this integrated approach, the output is a Bottom-up National forecast for each SKU. The National Forecast can be planned as two demand clusters: Key Customer Demand and Other Demand.
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