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Agreed — this part of the industry, and I think it’s nothing less than the whole future of…

E.R. Burgess · 2019-03-05 17:20 · 1 claps · 0.4 min read
#earned-media #earned-media-value #influencer-marketing
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Wiki topics: ECO · Economy · General SOC · Social Media 🎙️ · Creator Economy

Agreed — this part of the industry, and I think it’s nothing less than the whole future of marketing, needs to grow without firm regulation. What we can do is provide more data, ensure disclosure, and help influencers authentically deliver product messages. That’s why we promote helping them properly value the earned media they generate with our a.EMVI (soulmates.ai for more) and are using new technology to match brands and creators based on more than just social reach and who will pay the most. If they share goals and values, there is no reason that you can make influencer marketing work well for everyone: brand, creator and consumer.


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