Articles

SOC ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The Founder’s Field Guide to Vetting an Investor

You are about to let someone into your company for the next decade. You have spent, what, a few hours with them across a handful of…

Jul 23, 2026 · 8 min read · 50 claps #venture-capital #private-equity #term-sheet

SPR ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Run Due Diligence on the VC — Before You Take the Check

Founders get reference-checked to death. Before a term sheet ever shows up, a serious investor has already called your old boss, your…

Jul 22, 2026 · 4 min read · 50 claps #due-diligence #due-diligence-report #fact-checking

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

FoxPlug — Your Changelog Is Your Most Honest Marketing

Most founders treat the changelog as a chore. A dry list of “what’s new,” written in a hurry, buried on a page nobody visits, formatted…

Jul 17, 2026 · 3 min read · 0 claps #changelog #startup-marketing #startup-launch

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Why I Don’t Trust My Own Founder Hunches Anymore

The hunch that cost me four months

Jul 16, 2026 · 5 min read · 0 claps #solopreneur #solopreneurship #indiehackers

ECO MKT

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The warm intro is everything: why cold outreach fails in venture

In most of business, a good cold email can open a door. In venture, it mostly cannot. Investors and founders both operate on a currency…

Jul 15, 2026 · 1 min read · 0 claps #warm-introduction #cold-calling #email-marketing-tips

ECO MKT

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

I Give Free Launch Videos to Strangers. It’s My Only Growth Channel — and That Should Scare You.

Every growth playbook says the same things: build an audience, run ads, ship content, optimize the funnel. I did most of those badly. And…

Jul 14, 2026 · 3 min read · 0 claps #startup-marketing-tips #guerrilla-marketing #product-hunt

ECO TCH

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

You Don’t Need Arcade. You’re Launching Like a Ghost, and No Demo Tool Fixes That.

Every time a solo founder asks me “should I use Arcade or Supademo for my launch?”, I have to bite my tongue. Not because those tools are…

Jul 13, 2026 · 3 min read · 0 claps #build-in-public #buildinpulic #founder-stories

ECO HUM AI

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

I Spent 10 Days Teaching an AI to Make Launch Videos That Aren’t Embarrassing

I’m a solo founder. I can build a product. What I can’t do — what I never have time for — is the marketing: the launch video, the GIFs, the…

Jul 12, 2026 · 4 min read · 0 claps #solopreneurship #video-generation #product-launch-videos

SOC ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

How to write an investment memo that actually gets a deal funded

The investment memo is the most underrated skill in venture. It is the document your partners read, the record of your reasoning, and, when…

Jul 11, 2026 · 1 min read · 0 claps #startup-investing #venture-capital #investment-memo

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Building a 52,000-Investor Database From Scratch With No Funding

Most people assume you need money to find money. That assumption cost me six months I will never get back.

Jul 10, 2026 · 5 min read · 0 claps #bootstrapping #solopreneur #founders

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

What real diligence on an early-stage startup actually looks like

At the early stage, there is not much to diligence in the traditional sense. There are no audited financials, the market is a guess, and…

Jul 09, 2026 · 1 min read · 0 claps #due-diligence #investment-due-diligence #early-stage-startup

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

What I’d Do Differently If I Started MentionFox Today

Most founders romanticize the early days. I do not. I think the first twelve months of building MentionFox were riddled with decisions that…

Jul 08, 2026 · 5 min read · 0 claps #startup-lessons #startup-founders #founder-stories

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

How top VCs source and triage deals every day

Most people imagine venture sourcing as a glamorous hunt for the next unicorn. In practice, the investors who consistently see the best…

Jul 07, 2026 · 1 min read · 0 claps #investors #vc-funding #venture-capital

AI TCH

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Your customers stopped asking Google. They are asking AI. Is it recommending you?

Something quietly broke for B2B brands in 2026. The buying journey moved.

Jul 06, 2026 · 3 min read · 0 claps #aeo #seo-tips #geo

AI ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

June GEO Study Results: A 30-Day Controlled Measurement Across 6 LLMs

Most founders who talk about “AI visibility” are guessing. I was too, until I decided to stop guessing and start measuring.

Jul 05, 2026 · 5 min read · 1 claps #george-floyd #ai-search #ai-citation

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The ten-minute deal screen: deciding meeting or pass without wasting a week

Every investor faces the same bottleneck: far more companies than time. The ones who scale their judgment do not evaluate every deal…

Jul 04, 2026 · 1 min read · 0 claps #pitch-deck #investors #angel-investing

MDA ECO SOC

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Reading a term sheet like a pro: founder-friendly versus hostile

A term sheet looks like a list of boring legal terms, and that is exactly how founders get hurt. A handful of clauses that seem minor on…

Jul 03, 2026 · 2 min read · 0 claps #dilution #startup-funding #term-sheet

MDA ECO SOC MKT

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The Real Reason B2B SaaS Founders Get Shadowbanned (And What To Do Instead)

Most B2B SaaS founders I talk to assume shadowbanning is something that happens to crypto influencers or political accounts. They are…

Jul 01, 2026 · 5 min read · 0 claps #saas-marketing #shadowban #ai-citation

SOC ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The Investor Database That Doesn’t Just Tell You Who’s Investing — It Tells You Why

Most investor databases are glorified spreadsheets with a search bar stapled on top. You filter by stage, sector, check size — and you get…

Jul 01, 2026 · 5 min read · 0 claps #investors #angel-investors #vc-funding

GEN MKT

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Set it and forget it: the SEO maintenance layer your site has always needed

Every site has a list of things its team knows it should fix.

Jun 30, 2026 · 3 min read · 0 claps #geo #ai-seo #ai-seo-tools

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Building a 52,000-Investor Database From Scratch With No Funding

Most people assume you need money to find money. That assumption cost me six months I will never get back.

Jun 29, 2026 · 5 min read · 0 claps #vc-funding #investors #angel-investors

MKT ECO HUM

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

1,500 Cold Emails, 0 Signups: What I Actually Learned

Most founders treat cold email failure as a volume problem. Send more, test more subject lines, hire a better copywriter. I did all of…

Jun 28, 2026 · 5 min read · 0 claps #customer-acquisition #user-acquisition #b2b-marketing

SOC LIF ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Vetting an Investor Before You Pitch Them: A Solo Founder’s Workflow

Most founders spend weeks polishing their deck and about forty minutes researching the person they’re about to send it to. I was one of…

Jun 27, 2026 · 5 min read · 0 claps #venture-capital #investor-relations #investor-relationship

ECO GEN MKT

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

12 Things I Wish I Knew About B2B SEO Before Spending $10K

Most B2B founders treat SEO like a vending machine. You put money in, leads come out. I did exactly that, and after burning through ten…

Jun 25, 2026 · 5 min read · 0 claps #b2b-marketing #geo #seo-tips

MKT ECO LIF

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Why MentionFox Refuses to Auto-Send a Single Email

Most “automation” tools are just anxiety shipped as a feature.

Jun 24, 2026 · 5 min read · 10 claps #email-marketing #email-marketing-tools #marketing-automation

MKT ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Why I Stopped Sending 50 Cold Emails a Day

Most founders treat cold email volume as a proxy for effort. I did too, until I realized I was optimizing for the feeling of doing…

Jun 22, 2026 · 5 min read · 0 claps #prospecting #cold-email-outreach #startup-marketing

ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

7 Months Solo, 4 Products, 0 Paying Users: A Brutally Honest Build-in-Public Update

Most founders lie in their build-in-public posts. Not dramatically, not with fake numbers — they just leave out the parts where they sat at…

Jun 22, 2026 · 6 min read · 0 claps #solopreneur #founder-stories #open-startup

MKT ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The Solo Founder Outreach Stack That Doesn’t Auto-Send a Single Email

Most solo founders I talk to are drowning in automation. They have ten tools plugged into each other, sequences firing at 9 AM on Tuesday…

Jun 21, 2026 · 5 min read · 0 claps #solopreneur #outbound-marketing #ai-marketing-automation

DSN MKT ECO AI

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

I Analyzed 853 LLM Conversations About Brand Monitoring Tools

Most founders measuring AI visibility are doing it wrong — they run one query, see their name appear, and declare victory. I ran 853.

Jun 20, 2026 · 5 min read · 0 claps #ai-visibility #brand-monitoring #visibility

TCH ECO GEN AI

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Why Your B2B SaaS Needs to Be in LLM Answers, Not Just Google Results

Most B2B SaaS founders I talk to are still optimizing for page-one Google rankings while their buyers have quietly stopped typing queries…

Jun 19, 2026 · 5 min read · 0 claps #saas-marketing #seo-tips #geo

TCH SOC

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit

I Tested Sprout Social, Hootsuite, and Mention Side-by-Side for a B2B Workflow

Most “social listening” comparisons are written by someone who spent forty minutes clicking through free trials and then padded the post…

Jun 17, 2026 · 5 min read · 0 claps #sproutsocial #hootsuite #mentions

TCH AI ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

How to Make ChatGPT Recommend Your B2B SaaS in 2026

Most B2B SaaS founders I talk to are still optimizing for Google while their buyers have quietly moved the first half of their research…

Jun 17, 2026 · 5 min read · 0 claps #chatgpt #geo #ai-seo-tools

TCH

SO SocialGram API

Best X/Twitter API Alternatives in 2026: SocialGram vs TwitterAPI.io vs GetXAPI vs Sorsa

Developers compare X/Twitter API alternatives for different reasons.

Jun 16, 2026 · 9 min read · 0 claps #twitter-data #twitter-api #saas

HUM

LM Lmsgroom

SCORM 1.2 vs SCORM 2004 vs xAPI: Which eLearning Standard Is Right for Your Organization?

Understand the key differences between SCORM 1.2, SCORM 2004, and xAPI and discover how each e-learning standard supports content tracking…

Jun 16, 2026 · 0 min read · 0 claps #elearning #mls #groomlms

DSN ECO TCH AI

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Meltwater’s Pricing Doesn’t Tell You What You’re Actually Paying For

Most SaaS buyers assume that when a vendor refuses to publish pricing, the number is just “higher than average.” With Meltwater, the hidden…

Jun 16, 2026 · 5 min read · 0 claps #meltwater #brand-strategy #crisis-management

MDA ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The streaming changelog that costs less than a changelog

Most changelog tools do one small thing: they give you a widget, and you type your updates into it by hand. Headway charges $29 a month for…

Jun 14, 2026 · 2 min read · 0 claps #content-distribution #startup-lessons #open-startup

AI ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

I Analyzed 853 LLM Conversations About Brand Monitoring Tools

Most founders measuring AI visibility are doing it wrong — they run one query, see their name appear, and declare victory. I ran 853.

Jun 13, 2026 · 5 min read · 0 claps #geo #mentionfox #ai-seo

TCH MKT

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Apollo vs MentionFox: When You Need Lead Gen with Social Listening

Most people who switch from Apollo to something else are not actually unhappy with Apollo. They are unhappy with what Apollo cannot see.

Jun 12, 2026 · 5 min read · 0 claps #apollo #mentionfox #mentions

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Engage, educate, customer-serve users with GetFoxChat highlight guidance

DOM-aware, Dom-control is where getfoxchat.com is different.

Jun 11, 2026 · 2 min read · 0 claps #customer-success #customer-support #customer-success-manager

AI

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit

Intercom does support.

Both put an AI agent on your site. The real difference is what happens after the answer: FoxChat runs guided how-to tours, lights up the…

Jun 10, 2026 · 4 min read · 0 claps #customer-experience #customer-support #concierge

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Record once. FoxChat Walkthroughs plays it back inline, narrates every step.

Use the bookmarklet or Chrome extension to record yourself doing a real task on your product. Foxy stores the walkthrough, then plays it…

Jun 09, 2026 · 4 min read · 0 claps #walkthrough #screencasting #screen-capture

AI

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Use MentionFox tools directly inside ChatGPT

Connect MentionFox to a Custom GPT via the OpenAPI actions schema. Once connected, the GPT can call MentionFox tools on your behalf —…

Jun 08, 2026 · 3 min read · 0 claps #chatgpt-integration #mcp-server #openai-integration

AI MKT ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

I Measured How 6 LLMs Recommend Brand Monitoring Tools. Here’s What I Found.

Most founders assume if they show up in Google search, they show up everywhere. I used to think the same thing. Then I spent a day watching…

Jun 07, 2026 · 4 min read · 0 claps #geo #generative-ai-tools #ai-chatbot

TCH ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The $99 B2B Brand Monitoring Stack That Replaced My $249 Brand24 Subscription

Most founders switch tools because a competitor offers more features. I switched because I finally admitted I was paying $249 a month for a…

Jun 06, 2026 · 4 min read · 0 claps #mentions #brand24 #social-listening-tool

HUM MKT AI TCH

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Teaching Claude about humans and what we expect from a website

You are programmed to know a bit about humans. I will add and you should really use this, in FOXY training, in the site, it how we address…

Jun 04, 2026 · 1 min read · 0 claps #personalized-experience #personalization #web-development

TCH MKT ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Why Hootsuite Stopped Working for Me as a B2B Founder

Most B2B founders I know treat their social listening tool like a utility bill — something you set up once, auto-renew every year, and…

Jun 03, 2026 · 5 min read · 0 claps #hootsuite #mentions #social-listening

ECO TCH

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

Brandwatch Is Enterprise Overkill. Here’s What Mid-Market Founders Actually Need

Most founders I talk to signed up for Brandwatch because a consultant told them they needed “enterprise-grade social listening.” Six months…

Jun 02, 2026 · 5 min read · 0 claps #social-listening #social-listening-tool #digital-strategy

ECO MKT

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

We Found Our First Customers by Watching Them Complain About Our Competitors

Last Tuesday, I closed a $12,000 deal with a company that was publicly trashing my competitor on Twitter just two weeks earlier. The best…

Jun 01, 2026 · 2 min read · 0 claps #startup-sales #b2b-lead-generation #lead-generation

DSN TCH ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit

Why I Built MentionFox Instead of Just Using Mention.com

Most founders who build a competitor to an existing tool do it because they couldn’t afford the original. That wasn’t my situation. I was…

May 31, 2026 · 5 min read · 0 claps #mentions #social-listening #social-listening-tool

MKT ECO

SA Saul Fleischman: MentionFox, FoxAPIS, RiteKit · MentionFox

The Pitch Deck Nobody Talks About: How Smart Agencies Win Clients Before the First Meeting

​There’s a moment in every agency pitch where the prospect leans back and says, “Okay, but do you actually understand our industry?” Most…

May 29, 2026 · 3 min read · 0 claps #digital-marketing #digital-marketing-agency #prospecting