#analyst-relations

ECO

LL lludovic

THE REAL REASON US TECH START-UPS WIN SHORTLISTS BEFORE EUROPEAN ONES.

TL;DR: our European B2B tech start-up clients are always facing the same challenge: how do I stand out in a crowded technology market…

Mar 17, 2026 · 4 min read · 20 claps #analyst-relations #startup #archat

AI ECO

CO CORTIXIQ GLOBAL INTELLIGENCE LLP

The CortixIQ Software Intelligence Matrix™: Redefining Enterprise Software Evaluation

As enterprise software markets expand, organizations are faced with an overwhelming number of vendors offering similar capabilities…

Mar 01, 2026 · 2 min read · 0 claps #gartner-magic-quadrant #analyst-relations #saas-software

LL lludovic

WHAT ARE THE 8 WAYS TO USE ANALYST MENTIONS TO INFLUENCE BUYERS?

You’ve been mentioned in analyst research –and you’re probably doing nothing with it. Most teams treat the mention like a moment to…

Jan 26, 2026 · 4 min read · 0 claps #analyst-relations #gartner #gartner-magic-quadrant

AI MDA ECO MKT

LL lludovic

What is The Role of industry Analysts in an AI-Driven Market?

Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? Faster, cheaper, able to churn through…

Nov 07, 2025 · 5 min read · 0 claps #analyst-relations #artificial-intelligence #influencers

ECO TCH

AL Alex Cruz Farmer

Predicting Your Magic Quadrant Placement: The Competitive Analysis Framework That Actually Works

This is the 6th and final part of the analyst relations series.

Jul 23, 2025 · 9 min read · 0 claps paywalled #gartner-magic-quadrant #forrester-wave #product-management

ECO TCH

AL Alex Cruz Farmer

Building the Killer Demo: Finding Your New Best Friend in Solutions Engineering

This is Part 5 of the analyst relations series.

Jul 23, 2025 · 9 min read · 0 claps paywalled #gartner-magic-quadrant #forrester-wave #product-management

ECO AI TCH

AL Alex Cruz Farmer

After the Magic Quadrant: What Happens When You Submit Your Evaluation

This is Part 4 of the analyst relations series. If you missed the previous posts, check out What the heck is Analyst Relations anyway…

Jul 23, 2025 · 10 min read · 0 claps paywalled #gartner-magic-quadrant #forrester-wave #analyst-relations

ECO AI TCH

AL Alex Cruz Farmer

Briefings, Inquiries, and Evaluations: Your Survival Guide to Analyst Interactions

This is Part 3 of the analyst relations series. If you missed the previous posts, check out What the heck is Analyst Relations anyway?, and…

Jul 23, 2025 · 11 min read · 0 claps paywalled #gartner-magic-quadrant #forrester #product-management

ECO TCH

AL Alex Cruz Farmer

What the Heck is Analyst Relations Anyway?!

Demystifying analyst relations for product managers — understand what analyst relations actually does, why it matters for your product…

Jul 23, 2025 · 9 min read · 0 claps #analyst-relations #product-management #gartner-magic-quadrant

LL lludovic

The 7 wonders of outsourced analyst relations.

Diving into analyst relations (AR) without prior experience can lead to disaster. With Starsight’s 40+ years of experience in AR, both…

Feb 12, 2025 · 3 min read · 0 claps #analyst-relations

MDA ECO MKT

LL lludovic

WHAT IS THE IMPACT OF INDUSTRY ANALYSTS ON THE B2B TECH SALES PROCESS?

The AIDA sales funnel is dead, long life to the B2B sales spaguetti monster.

Aug 31, 2024 · 5 min read · 0 claps #analyst-relations #influencer-relations #sales

ECO MDA GEN MKT

LL lludovic

Do these 5 things before speaking with industry analysts.

Did you know that briefing an industry analyst is not pay to play? Unlike inquiries or access to research, a call with an analyst to brief…

Oct 26, 2023 · 4 min read · 0 claps #analyst-relations #influencer-relations #thought-leadership

AI MKT MDA ECO

LL lludovic

ARE INDUSTRY ANALYSTS STILL THE TOP TECH INFLUENCERS?

There has never been more general interest in technology than today, with everyday people contemplating whether Generative AI will be the…

Oct 17, 2023 · 3 min read · 1 claps #analyst-relations #b2b-content-marketing

MKT MDA ECO SPR

LL lludovic

Unconventional wisdom: industry analysts are not pay-to-play. Or are they?

The debate of industry analysts being pay-to-play regularly surfaces through questions around independence, desires from PR or marketing to…

Jul 14, 2022 · 4 min read · 38 claps #analyst-relations #gartner-magic-quadrant #influencer-marketing

MDA MKT

LL lludovic

How to move the dot in the Gartner’s Magic Quadrant? / STARSIGHT COMMUNICATIONS.

If the technology industry had an Olympic Games, would your company want to compete? Almost certainly!

Oct 28, 2021 · 7 min read · 2 claps #magic-quadrant #analyst-relations #influencer-relations

MDA MKT

LL lludovic

The 5 differences between Analyst relations and PR -and why you should run them separately.

To the untrained eye, public relations (PR) and analyst & B2B influencer relations (AR) share similar traits. But they are very different…

Jun 28, 2021 · 5 min read · 68 claps #analyst-relations #influencer-relations #communications-strategy

ECO

LL lludovic · HackerNoon.com

Excellent precis on a subject not well understood by startups.

Could we maybe repost on the IIAR website?

May 30, 2018 · 0 min read · 0 claps #archat #analyst-relations #ar