MDA ECO MKT LL lludovic WHAT IS THE IMPACT OF INDUSTRY ANALYSTS ON THE B2B TECH SALES PROCESS? The AIDA sales funnel is dead, long life to the B2B sales spaguetti monster.
ECO MDA GEN MKT LL lludovic Do these 5 things before speaking with industry analysts. Did you know that briefing an industry analyst is not pay to play? Unlike inquiries or access to research, a call with an analyst to brief…
MDA MKT LL lludovic How to move the dot in the Gartner’s Magic Quadrant? / STARSIGHT COMMUNICATIONS. If the technology industry had an Olympic Games, would your company want to compete? Almost certainly!
MDA MKT LL lludovic The 5 differences between Analyst relations and PR -and why you should run them separately. To the untrained eye, public relations (PR) and analyst & B2B influencer relations (AR) share similar traits. But they are very different…