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Articles · Rebeauty Atlas

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AB Abdur-Rahman Abdulquadri · Charisol Pulse

GTM + GA4 for SaaS: How to Track User Journeys That Actually Matter

Most SaaS dashboards tell you how many users visited your product.

May 25, 2026 · 5 min read · 0 claps #data-analytics #data-analysis #charisol

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KE Kehinde Olusanya · Charisol Pulse

JTBD vs User Personas: Which One Actually Helps You Design Better Products?

If you’ve spent any time in product design, you’ve probably heard strong opinions on both sides of this debate.

Mar 02, 2026 · 4 min read · 1 claps #jtbd #ux-research #ui-ux-design

JTBD vs User Personas: Which One Actually Helps You Design Better Products?

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EM Emmanuel Ogbole Obekpa · Charisol Pulse

Balancing Brand Growth and Lead Generation: Lessons from Charisol

How we navigated brand positioning while driving sales and leads

Feb 10, 2026 · 2 min read · 50 claps #charisol #brand-strategy #lead-generation

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CH Charisol

4 Things to Consider When Building an e-commerce Website

This is 2021, and having a website is almost an essential requirement for businesses that want to stand out and be successful, in fact…

Jul 29, 2021 · 4 min read · 183 claps #charisol #ecommerce #seo

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CH Charisol

4 Reasons You Should Embrace Web Analytics as an Online Business

Running an online business in some cases may be an arduous task; from managing inventory, reaching out to customers/clients, making sure…

Jul 22, 2021 · 4 min read · 121 claps #charisol #online-business #conversion-rate

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CH Charisol

4 Steps To Make The Most Of Customer Feedback

At the heart of every successful business is people; whether those people are employees, clients, partners or customers. The most important…

Jul 13, 2021 · 5 min read · 109 claps #charisol #business #customer-experience

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CH Charisol

What Does Great UX Design Look Like

If great UX design isn’t part of your product strategy in 2021, it’s safe to say you haven’t been following the news lately. Great UX…

Jul 06, 2021 · 4 min read · 49 claps #charisol #ux-design #product-strategy

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CH Charisol

4 Benefits of Great UX Design For Product Growth

Great UX Design is a product feature that no business that wants to be successful should ignore. The user experience design of your product…

Jul 02, 2021 · 6 min read · 124 claps #charisol #ux #product

4 Benefits of Great UX Design For Product Growth

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CH Charisol

5 Things Bad UX Can Do To Your Business

The greatest gift you can give to your competitors as an online business is a poor user experience. As we have been sharing for the past…

Jun 29, 2021 · 4 min read · 56 claps #charisol #ux #business

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CH Charisol

7 User Experience Tips To Consider When Building An E-commerce Site

The internet has turned the world into a flat place, and based on that, the distribution of opportunities are no longer limited by…

Jun 18, 2021 · 5 min read · 73 claps #charisol #user-experience #ecommerce