#customer-segmentation

DSN MKT GEN

BU Business and Technology University (BTU)

Income Level and Brand Sensitivity in Georgia

Many businesses assume that brand sensitivity belongs mainly to high-income consumers.

Jun 18, 2026 · 5 min read · 0 claps #georgia #customer-engagement #brand-strategy

ECO MKT TCH

AL Alexey Agaev · Beyond Best Practices

Beyond persona segmentation.

Your data is dynamic. Your segments are not.

May 28, 2026 · 6 min read · 1 claps #product-management #personalization #clustering-analysis

MKT

TO Tochukwu Stanley Amaechi

The Silent Exit: Why 10,000 Customers Stopped Buying and How to Bring Them Back

OVERVIEW

May 27, 2026 · 7 min read · 0 claps #data-analysis #power-bi #power-query

ECO MKT AI MDA

PE Peter Pleško

RFM #1: Three Questions About Your Customers You Need to Answer

The average customer is a fiction. Discover 3 key RFM questions to stop burning your marketing budget and find who really drives your sales.

May 26, 2026 · 4 min read · 0 claps #ecommerce #customer-retention #customer-segmentation

HUM MKT AI

HA Haniya Azzahra

The Telco Churn Illusion: Why 1,001 Charts Won’t Save a Subscriber (and How to Build an EDA That…

The business already knew the churn numbers. What it didn’t have was an answer to the three questions that actually matter to the bottom…

May 25, 2026 · 3 min read · 54 claps #data-analytics #machine-learning #churn-prediction

HUM MKT AI

IR Irismontalban

Segmentación de Clientes: Cuándo lo Simple es Mejor que lo Complejo

No siempre Machine Learning es la respuesta. A veces, una buena estrategia analítica comienza con lo obvio.

May 22, 2026 · 4 min read · 0 claps #customer-segmentation #analytics #machine-learning

HUM MKT AI

NE Neha Bhatt

The Assumption That Cost Retailers Millions: Income Has Nothing To Do With Spending

Data Analysis · Retail · Customer Segmentation

May 21, 2026 · 8 min read · 0 claps #power-bi #python #machine-learning

ECO MKT

HA Hanipp

Mengenal Pelangganmu Lebih Dalam: Bagaimana K-Means dan RFM Mengungkap Tiga Wajah Pembeli Online

Kamu punya ribuan pelanggan. Tapi berapa banyak yang benar-benar kamu kenal?

May 21, 2026 · 7 min read · 0 claps #data-mining #data-analytics #rfm-analysis

MKT ECO DSN

CA Carlos Manuel Beraún Di Tolla

De la microsegmentación en marketing a la personalización de experiencias

Por:. Carlos Manuel Beraún Di Tolla

May 13, 2026 · 5 min read · 0 claps #digital-marketing #ux-design #customer-segmentation

TCH ECO MKT

PA Paymattic - WordPress Payment & Donation Plugin

Donor Segmentation: A Complete Guide for Smarter Fundraising

Imagine sending a heartfelt “thank you for your first gift” email to someone who has been donating monthly for three years.

May 11, 2026 · 11 min read · 0 claps #customer-segmentation #nonprofit #fundraising

HUM MKT AI SCI

RA Rabia Aşık

# From Raw Transactions to Actionable Segments: A Full Customer Segmentation Pipeline

C# From Raw Transactions to Actionable Segments: A Practical Customer Segmentation Pipeline

Apr 30, 2026 · 4 min read · 1 claps #data-science #machine-learning #customer-segmentation

MKT TCH HUM AI

SW Swetha Kannan · Snowflake Builders Blog: Data Engineers, App Developers, AI, & Data Science

6 Ways to Turn Snowflake Data into Decisions: From Transforming Tables to Tracking the KPIs That…

Ready-to-use workflows for data preparation, machine learning, KPI monitoring, and customer segmentation

Apr 22, 2026 · 7 min read · 1 claps #data-preparation #snowflake-analytics #customer-segmentation

AI ECO MKT

KR Kraz.ai · Kraz AI Solutions

Segmentación de clientes: dejar de agrupar para empezar a decidir mejor

No se trata de clasificar clientes. Se trata de priorizar decisiones con impacto real.

Feb 23, 2026 · 4 min read · 1 claps #customer-segmentation #decision-making #marketing-analytics

ECO MKT AI

LA Laalinib

Designing “Blue Ocean” FMCG Innovation Using Causal Modelling, Synthetic Data & Unsupervised…

The healthy snack market is often described as saturated. However, saturation at the product level does not necessarily imply saturation at…

Feb 18, 2026 · 3 min read · 0 claps #market-research-reports #casual-ai #market-research-modelling

ECO MKT AI TCH

OR Oreofe Jason Jolaolu

Unlocking Customer Potential: A Review of Clustering Algorithm Outputs for Targeted Marketing.

Understanding your customers is key to business success. Businesses struggle with growth because generic marketing campaigns often miss the…

Feb 16, 2026 · 5 min read · 1 claps #customer-segmentation #clustering-algorithm #exploratory-data-analysis

HUM MKT AI SCI

SH Shela Novitasari

Implementasi K-Means Clustering dari Data Mall Customers

Pendahuluan

Jan 19, 2026 · 4 min read · 1 claps #data-science #machine-learning #python

HUM MKT AI SCI

RI Rifqi

Customer Segmentation dengan K-Means Clustering di ML.NET:

Belajar machine learning clustering dari dataset real (UCI Online Retail) dengan C#/.NET dan visualisasi interaktif

Dec 02, 2025 · 5 min read · 0 claps #machine-learning #customer-segmentation #mlnet

MKT AI SCI

NE Neva Erdogan

📊From Behavioral Segmentation to Value Prediction: Two Customer Analytics Projects

Two projects, 20,000 customers, and a lot of “wait, we can actually predict this?” moments

Oct 31, 2025 · 6 min read · 0 claps #data-science #rfm-analysis #cltv

MKT

UP Upshot.ai

RFM Analysis: Transforming Customer Segmentation Strategy

RFM stands for Recency, Frequency, and Monetary Value, three simple ways to understand customer behavior

Aug 12, 2025 · 4 min read · 1 claps #rfm-analysis #rfm #rfm-segmentation

ECO MKT

DR Dreamgateai

How to segment like a $10M brand — with data you already have.

DreamgateAI Helps Marketers Understand Who They’re Really Talking To.

Aug 03, 2025 · 2 min read · 0 claps #crm-enrichment #customer-segmentation #marketing-roi

ECO MKT

RU Ruma Sinha · Towards AI

Advanced Customer Segmentation: A Comprehensive Comparison of HDBSCAN, DBSCAN, and K-Means

Customer segmentation is a cornerstone of modern business strategy. By dividing a diverse customer base into distinct, homogeneous groups…

Jun 22, 2025 · 12 min read · 0 claps #clustering #k-means-clustering #hdbscan

TCH ECO MKT

HA Hanalytics · Hanalytics

A simple RFM analysis and Customer segmentation with BigQuery

RFM analysis, which stands for Recency, Frequency, and Monetary analysis, is a popular method offering a data-driven approach that to…

Jun 16, 2025 · 2 min read · 0 claps #rfm-analysis #customer-segmentation #bigquery

ECO MKT

HA Hanalytics · Hanalytics

Segmentation Ecommerce client with ABC Analysis

If you ever heard of 80/20 rule, then you will get into ABC analysis in no time. The 80/20 rule states that a small percentage of clients…

Jun 12, 2025 · 2 min read · 0 claps #customer-segmentation #ecommerce-analytics #data-driven-marketing

ECO MKT AI

OR Ormspace

How to Leverage Data Analytics for Exceptional Marketing Results

In today’s data-driven world, businesses have a vast amount of information at their fingertips, which, when used effectively, can…

Oct 27, 2024 · 5 min read · 0 claps #data-driven-marketing #marketing-analytics #customer-segmentation

HUM MKT AI SCI

DA Dara Abboushi

Capstone Project: Customer Segmentation Report

A Project in Unsupervised and Supervised Learning Techniques

Oct 09, 2024 · 8 min read · 0 claps #arvato #udacity-nanodegree #data-science

ECO HUM MKT AI SCI

SA Sahani Pradeep

“Leveraging Data Science for Targeted Marketing: Insights from Arvato’s Customer Segmentation”

Captstone project for Data Scientist — Nanodegree (Udacity)

Jul 15, 2024 · 8 min read · 0 claps #customer-segmentation #arvato #data-science

SPT ECO MKT GEN AI SCI

HO Hongyi Lu

Customer Segmentation: Bertelsmann/Arvato Marketing Modelling

A blog post summarising findings on Arvato Customer Segmentation analysis, one of the Udacity’s Data Scientist Nanodegree projects.

May 15, 2024 · 9 min read · 0 claps #customer-segmentation #arvato #data-science

ECO MKT

QR qrsolutions india

Salesforce Customer 360: Creating a Unified View of Customers for Greater Business Success

In today’s highly competitive business landscape, companies need to understand their customers better than ever before. Customer…

Jul 12, 2023 · 3 min read · 0 claps #salesforce-customer-360 #customer-data-integration #360-degree-customer-view