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LU Luke Faccini

What is Rebrand Readiness? | Sponge

Most rebrands fail before the brief is written. Rebrand Readiness is the foundation work that changes that.

Jun 10, 2026 · 6 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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LU Luke Faccini

Brand Refresh vs Rebrand: What's the Difference? | Sponge

The difference between a brand refresh and rebrand isn't size. It's depth.

Jun 04, 2026 · 6 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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LU Luke Faccini

How Much Does a Rebrand Cost in Australia?

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team

Jun 02, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

How Much Does a Rebrand Cost in Australia?

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LU Luke Faccini

How AI Search Rewrote Australian Branding Agency Discovery

AI search is rewriting how leaders find branding agencies in Australia. Most have zero visibility. We tracked 26 questions three engines.

May 27, 2026 · 8 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

How AI Search Rewrote Australian Branding Agency Discovery

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LU Luke Faccini

The Quiet Crisis in Australian Branding: Two Bad Options

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team

May 26, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

The Quiet Crisis in Australian Branding: Two Bad Options

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LU Luke Faccini

What Every Australian Founder Should Know Before Choosing a Branding Agency

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team

May 20, 2026 · 9 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

What Every Australian Founder Should Know Before Choosing a Branding Agency

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LU Luke Faccini

Why Company Standards Slip Over Time | Sponge

Why company standards slip as you grow. How seasoned owners rebrand to a culture where the team holds the line.

May 18, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

Why Company Standards Slip Over Time | Sponge

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LU Luke Faccini

How to Know If Your Content Strategy Is Actually Working | Sponge

Inquiries through our website stopped. Here's the strategic shift behind it, and how to know if your content strategy is working in 2026.

May 14, 2026 · 9 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

How to Know If Your Content Strategy Is Actually Working | Sponge

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LU Luke Faccini

GoodNorth: The Other Part of What We Do at Sponge

A note before we start. GoodNorth is one of the two arms of the Sponge impact business model. It is not a Sponge lead generator. It is not…

May 12, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

GoodNorth: The Other Part of What We Do at Sponge

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LU Luke Faccini

Why the Brand That Got You Here Can't Get You There

The brand that built your first chapter can't carry what your business has become. Here's what founders miss before they rebrand.

May 07, 2026 · 7 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

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LU Luke Faccini

I Thought LinkedIn Was Shadow Banning Me. Turns Out It Was Worse.

By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team

May 04, 2026 · 8 min read · 0 claps #how-to-rebrand #rebranding-strategy #rebranding

#reality-distortion-field

What is Rebrand Readiness? | Sponge

Brand Refresh vs Rebrand: What's the Difference? | Sponge

How Much Does a Rebrand Cost in Australia?

How AI Search Rewrote Australian Branding Agency Discovery

The Quiet Crisis in Australian Branding: Two Bad Options

What Every Australian Founder Should Know Before Choosing a Branding Agency

Why Company Standards Slip Over Time | Sponge

How to Know If Your Content Strategy Is Actually Working | Sponge

GoodNorth: The Other Part of What We Do at Sponge

Why the Brand That Got You Here Can't Get You There

I Thought LinkedIn Was Shadow Banning Me. Turns Out It Was Worse.

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