Author

Lysle Wickersham

@wickersham

articles: 10
total claps: 41
top claps: 10
avg read: 7.5 min
active: 2022-05-31 → 2026-05-19

Wiki topics

BRD · Branding & Identity · 8 ✊ · Equality & Identity · 4 ECO · Economy · General · 4 MKT · Marketing · General · 3 STP · Startups & Venture · 2 BIZ · Business Strategy · 2 🏛️ · Politics · 1 SAF · Safety & Alignment · 1

Top tags

#brand-strategy ·8 #branding ·5 #brand-equity ·3 #marketing ·3 #brands ·2 #advertising ·2 #fundraising ·2 #brand-management ·1 #consumer-behavior ·1 #behavioral-science ·1

DSN SOC ECO

LY Lysle Wickersham · Brand Strategy

Investors Fund What You’ll Become, Not What You Are

Will Your Vision Get You Funding?

May 19, 2026 · 8 min read · 10 claps #fundraising #brand-strategy #venture-capital

Investors Fund What You’ll Become, Not What You Are

LY Lysle Wickersham · Brand Strategy

You vs. AI: Game On

Why Humans Are Irreplaceable In Creative Problem Solving and Ideation

Nov 15, 2025 · 7 min read · 10 claps

DSN ECO MKT SOC

LY Lysle Wickersham · Brand Strategy

When Branding, Politics & Capitalism Collide

And A 16-Point Checklist To Avoid Disaster

Oct 24, 2023 · 6 min read · 10 claps #branding #brand-strategy #advertising

When Branding, Politics & Capitalism Collide

DSN ECO MKT LIF

LY Lysle Wickersham · Brand Strategy

Why Single-Minded Brand Focus Yields Wealth

A 7-minute read for everyone looking to build a high-value and high-performing brand.

Jul 18, 2023 · 7 min read · 8 claps #brands #brand-strategy #marketing

DSN ECO AI MKT

LY Lysle Wickersham · Brand Strategy

Brand Strength Evaluations — The C-Suite’s Secret Weapon

A 7-minute read on the power of brand strength evaluations and their ability to drive market performance and increase enterprise value.

May 31, 2022 · 7 min read · 2 claps #branding #brand-strategy #marketing

DSN SCI

LY Lysle Wickersham · Brand Strategy

How Consumers Choose: Branding And Human Behavior

Leaders who believe in branding need to get this right: customers, investors, and even boards do not make rational decisions.

Feb 11, 2026 · 9 min read · 1 claps #branding #brand-strategy #consumer-behavior

How Consumers Choose: Branding And Human Behavior

SOC ECO

LY Lysle Wickersham · Brand Strategy

Brand Diligence in M&A: Maximize Fit & ROI

A Brand Diligence Playbook/Primer For Better Investment Outcomes

Jul 15, 2025 · 9 min read · 0 claps #brand-strartegty #brfand-diligence #brand-equity

DSN ECO SOC

LY Lysle Wickersham · Brand Strategy

How $52M In Brand Equity Beat $559M in Hard Assets

There are two kinds of value in business. One kind you can touch: plants, equipment, inventory, real estate, headcount; the tangible…

Jan 21, 2026 · 8 min read · 0 claps #brand-equity #brand-strategy #brand-management

DSN SOC GEN ECO

LY Lysle Wickersham · Brand Strategy

Why Building Brand Capital Matters For Founders

And Seven Things Founders Must Get Right

Sep 24, 2025 · 8 min read · 0 claps #brandcapital #brand-equity #brand-strategy

DSN ECO AI

LY Lysle Wickersham · Brand Strategy

The Undeniable Power And Benefits Of Brand Alignment

In today’s hyper-competitive marketplaces, a powerful brand is one of the most valuable assets a company can possess. A brand with strong…

Jun 11, 2024 · 6 min read · 0 claps #brand-strategy #branding #brand-alignment