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DSN ECO SOC

ES ESG Consulting

Brand Equity vs Brand Value: Understanding the Difference

The intangible assets are an important factor in business strategy in the contemporary business environment towards long-term success. Two…

Mar 04, 2026 · 4 min read · 0 claps #brand-equity #brand-value #intangible-assets

DSN ECO SOC

LY Lysle Wickersham · Brand Strategy

How $52M In Brand Equity Beat $559M in Hard Assets

There are two kinds of value in business. One kind you can touch: plants, equipment, inventory, real estate, headcount; the tangible…

Jan 21, 2026 · 8 min read · 0 claps #brand-equity #brand-strategy #brand-management

DSN SOC GEN ECO

LY Lysle Wickersham · Brand Strategy

Why Building Brand Capital Matters For Founders

And Seven Things Founders Must Get Right

Sep 24, 2025 · 8 min read · 0 claps #brandcapital #brand-equity #brand-strategy

SOC ECO

LY Lysle Wickersham · Brand Strategy

Brand Diligence in M&A: Maximize Fit & ROI

A Brand Diligence Playbook/Primer For Better Investment Outcomes

Jul 15, 2025 · 9 min read · 0 claps #brand-strartegty #brfand-diligence #brand-equity

DSN MKT SOC

CA Carmen Martínez-Freile

Brand health and key metrics to measure it

What is brand health?

Feb 20, 2025 · 5 min read · 1 claps #brand-strategy #brand-health-tracking #brand-positioning

DSN SOC

KA Katie Barbara

How to Build a Brand from Scratch

Branding is essential for every business regardless of size or specialty so that a business can survive. Here, one will learn about all the…

Oct 06, 2024 · 5 min read · 0 claps paywalled #branding-strategy #brand-equity #target-audience

SOC

BO Borderless Access

Real-Time Brand Health Tracking for Strategic Growth

Get real-time brand insights you need, when you need them, so you can make better, faster decisions to grow your brand. See how your brand…

Jun 18, 2024 · 1 min read · 0 claps #brand-health-tracking #brand-tracking-research #brand-tracking